Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will...
You can master the use of over 101 Microsoft Excel Formulas and Functions if you make the decision to purchase this book.
This guide is what should be called; a one-fit approach to understanding the basis of Excel formulas. This guide is useful especially for business owners, workers, and financial analysts who...
Learn the right cutting-edge skills and knowledge to leverage Spark Streaming to implement a wide array of real-time, streaming applications. This book walks you through end-to-end real-time application development using real-world applications, data, and code. Taking an application-first approach, each chapter introduces use cases from...
Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. Go Google is a comprehensive guide to everything readers need to know about Google’s myriad applications, including Google Apps, Google Docs and Spreadsheets,...
Blogging has been part of the web landscape for over a decade and has matured into a ubiquitous mode of live communication. The power of blogging has been recognized by the business community, and canny marketers view it as a powerful weapon in their digital arsenal. Done well, blogging can bring myriad benefits to businesses of any size....
Understand, evaluate, and visualize data About This Book - Learn basic steps of data analysis and how to use Python and its packages - A step-by-step guide to predictive modeling including tips, tricks, and best practices - Effectively visualize a broad set of analyzed data and generate effective results Who This Book Is For This book is for...
How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations,...
This book provides essential insights into a range of newly developed numerical optimization techniques with a view to solving real-world problems. Many of these problems can be modeled as nonlinear optimization problems, but due to their complex nature, it is not always possible to solve them using conventional optimization theory....
Many talk about the unlimited opportunities of data and information assets. But, bad data and information can also severely hurt your business and create considerable risk. Managing risk is a new angle to selling data quality projects to upper managers who do not want to take the time to learn about the value of data quality.
