The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn explains how today’s...

More than half of all businesses in the U.S. don’t make it to their fifth birthday, and nearly 70 percent are gone by year ten. How do businesses get into trouble? A hundred different ways. Poor cash flow, undercapitalization, lax financial controls, poor worker productivity, boneheaded mistakes, inefficient processes, failure to adapt,...

Despite similarities between Java and C#, complex...

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly,...

Let’s face it—fixing and flipping houses is sexy. Who doesn’t love the idea of buying a rundown, mold-infested shack and transforming it into someone’s dream home for massive profits? Reality TV shows make it look so easy. A little paint here, some new kitchen cabinets there, and presto! The house is sold for big bucks...

Most of the project management books on the market are basically textbooks. They are dry to begin with, and don't focus on the practical advice that most people need to run their projects. Lessons in Project Management, Second Edition does not assume that you are a project manager building a nuclear reactor or sending a...

Use of the Internet is expanding beyond anyone's expectations. As corporations, government offices, and ordinary citizens begin to rely on the information highway to conduct business, they are realizing how important it is to protect their communications -- both to keep them a secret from prying eyes and to ensure that they are not...

A woman looking to retire said to author and valuation expert Tim McDaniel, “I need to sell my business for $2.5 million to support my country club lifestyle.” The reality was that her business was worth $750,000. How could she have been so wrong? As McDaniel—a veteran of over 2,000 valuation engagements and dozens of...

Beginning Amazon Web Services with Node.js teaches any novice Node.js developer to configure, deploy, and maintain scalable small to large scale Node.js applications in Amazon Web Services. Hosting a Node.js application in a production environment usually means turning to PaaS hosting, but this approach brings problems. Deploying...

Beginning JavaScript with DOM Scripting and Ajax is an essential resource for modern JavaScript programming. This completely updated second edition covers everything you need to know to get up-to-speed with JavaScript development and add dynamic enhancements to web pages, right from the basics. As well as focusing on client-side...

• Learn how to identify and mitigate security risks in your Microsoft Server infrastructure
• Develop a proactive approach to common security threats to prevent sensitive data...

Autodesk Roadway Design for InfraWorks 360 Essentials, 2nd Edition allows you to begin designing immediately as you learn the ins and outs of the roadway-specific InfraWorks module. Detailed explanations coupled with hands-on exercises help you get up to...