On the other hand, marketing online isn’t rocket science. This book charts a practical course of action to put your business Web site to work,...

Google AdWords is a huge opportunity for businesses and other organizations to improve their results from Google search, to increase sales, to try out new business ideas, and in general to make the Web friendlier. However, it’s also a way to spend money without realizing much return. Helping you to use AdWords effectively from...

When I was asked to update Sams Teach Yourself SAP in 24 Hours, I was completely thrilled. Seriously! The world of SAP and our world in general have gone through major upheavals in the last few years, and I was excited to share with SAPlings and veterans alike just how much had changed. In the same way, I was anxious to realign and...

I suppose there are several questions that may be running through your head as you contemplate reading this book: Who is the intended audience for this book? How is this book different from book ‘x’ (insert your favorite title here)? Why should I buy it? Because these are all fair questions and I am asking you to plunk...

Oracle E-Business Suite 12 Financials is a solution that provides out-of-the-box features to meet global financial reporting and tax requirements with one accounting, tax, banking, and payments model, and makes it easy to operate shared services across businesses and regions. You may have read what EBS Financials does, but with this book on...

Investing in a business application—be it managing one's customers, tracking inventory, coordinating global resources, or just being able to get real-time visibility to cash flow—has never been so important. Gone are the days when companies invested in business applications, such as CRM and ERP, to simply streamline their...

The iPhone and iPad are the hottest techno-gadgets on the market today, and games for it are even hotter. To help you cash in on the trend, this book shows what it takes to create a good iPhone and iPad game and how to get it into the...

Electronic and algorithmic trading has become part of a mainstream response to buy-side traders' need to move large blocks of shares with minimum market impact in today's complex institutional trading environment. This book illustrates an overview of key providers in the marketplace. With electronic trading platforms becoming...

In the three years since the introduction of the first iPhone, we’ve seen a tremendous change in the way that people work with...

When we began creating Unity, we were just three programmers working on a beautiful little game. There weren't any good game engines that one could license without putting down wads of cash, so we created our own. We eventually decided that we enjoyed the challenge of making great tools even more than making games, and after some soul...

This completely practical,...