Duchac, Reeve, Warren provides an effective new approach to help accounting majors and business students learn and understand financial accounting. The text introduces an integrated financial statements framework that clearly illustrates the inter-relationships between the cash flow statement, income statement and the balance sheet. This...

What's the good word? It's AdWords, the marketing solution that helps turn clicks into cash by attracting the right visitors to your Web site. This book shows...

 Increasingly, students of engineering, science and technology subjects are finding that their success...

Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for...

Behind our most beloved hymn is a fascinating story spanning continents, cultures, and centuries. Inspired by the way "Amazing Grace" continues to change and grow in popularity, acclaimed music writer Steve...

The Palm Pre is more than just a way-cool device, though: it is built on Palm’s brand-spanking-new...

Joomla 3 is the first of the major open source content management systems that was meant to be mobile friendly by default. Joomla uses object-oriented principles, is database agnostic, and has the best mix of functionality, extensibility, and user friendliness. Add to that the fact that Joomla is completely community driven, and you have a...

Every day,  Main Street businesses wrestle with the challenge of finding the cash to finance growth or use as working capital. The local banker often wants a credit score of 720, three or more years in business, and a fat savings account. No wonder local bankers approve only 10% of loan applications.

Getting a...

This completely practical,...

When we began creating Unity, we were just three programmers working on a beautiful little game. There weren't any good game engines that one could license without putting down wads of cash, so we created our own. We eventually decided that we enjoyed the challenge of making great tools even more than making games, and after some soul...

This is a book for business analysts about modeling. A model is a simplified representation of a situation or problem, and modeling is the process of building, refining, and analyzing that representation for greater insight and improved decision making. Some models are so common that they are thought of as routine instruments rather...

From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a...