This book is designed to start with simple examples that progressively develop the reader's confidence to take on more complex tasks. There is very little theoretical discussion about computer science, operations research algorithms, mathematics, or finance. The thrust of the book is to teach the reader to break complex tasks down into...

In the three years since the introduction of the first iPhone, we’ve seen a tremendous change in the way that people work with...

What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes...

I hope you get a lot of use out of this book. Since I first got started with Unix in 1986, I've spent a ton of cash buying reference books. I've always been a bibliophile, and computer books have the advantage of being tax deductible, so I've amassed quite a collection. It always annoys me when I get home and...

Architectural programming is a team effort that requires close cooperation between architects and their clients. Problem Seeking, Fourth Edition lays out a five-step procedure that teams can follow when programming any building or series of buildings, from...

Do you carry around a pocket full of cash, telling your friends that cash is...

Market experts regularly sing the praises of the revered buy-and-hold strategy, a winning approach in bull markets. But where are those experts when regularly occurring bear markets maul investors' portfolios? In fact, where were you during the...