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International Marketing
International Marketing
Thank you for reading our book! Practicing international marketing and writing a text on the subject have much in common. The focus is on delighting the customer; it is a lot of work; the competition is tough; and it’s fun to succeed. It is therefore with great pleasure that we present the eighth edition of International...
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

Today's Hottest Trends for On-the-Spot Marketing!

"A must read for media and marketers.”
—Alan Cohen, CEO, OMD USA

"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web....

Selenium in Food and Health
Selenium in Food and Health
Selenium is a contradictory nutrient. It has been called the essential poison—too much of it in the diet can be toxic; too little can result in chronic, and sometimes fatal, deficiency. Even health authorities have at times been confused. Although today in the USA, as in most other countries, selenium appears among the trace...
Advanced Multimedia and Ubiquitous Engineering: MUE/FutureTech 2019 (Lecture Notes in Electrical Engineering)
Advanced Multimedia and Ubiquitous Engineering: MUE/FutureTech 2019 (Lecture Notes in Electrical Engineering)

This book presents the combined proceedings of the 13th International Conference on Multimedia and Ubiquitous Engineering (MUE 2019) and the 14th International Conference on Future Information Technology (Future Tech 2019), both held in Xi'an, China, April 24 - 26, 2019.

The aim of these two meetings was to...

Authoritarianism and How to Counter It
Authoritarianism and How to Counter It

After the collapse of the Soviet Union, it was assumed that liberal democracies would flourish worldwide. Instead, today authoritarian leaders are gaining power – from Trump’s US and Bolsonaro's Brazil to Orban's Hungary – while Russia and China have turned back towards their old, autocratic traditions. This...

Air Power and Freight: The View from the European Union and China (SpringerBriefs in Energy)
Air Power and Freight: The View from the European Union and China (SpringerBriefs in Energy)

This book addresses the challenges of planning sustainable freight transport systems (road and air) in a time when the industry faces increasing pressure from environmental limits, climate change, carbon emission targets, bottlenecks in oil supply, infrastructure shortages and urban congestion.  The author examines sustainable...

Children in Street Situations: A Concept in Search of an Object (Children’s Well-Being: Indicators and Research)
Children in Street Situations: A Concept in Search of an Object (Children’s Well-Being: Indicators and Research)
This book provides new insights on the lives of children in street situations by providing analyses from a qualitative perspective on the sociology of childhood. It proposes some insightful perspectives on the current discussion about the rights of children in street situations. It includes a unique selection of texts, which were...
Understanding Luxury Fashion: From Emotions to Brand Building (Palgrave Advances in Luxury)
Understanding Luxury Fashion: From Emotions to Brand Building (Palgrave Advances in Luxury)

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to...

Proceedings of the 11th International Conference on Modelling, Identification and Control (ICMIC2019) (Lecture Notes in Electrical Engineering)
Proceedings of the 11th International Conference on Modelling, Identification and Control (ICMIC2019) (Lecture Notes in Electrical Engineering)
This book includes original, peer-reviewed research papers from the 11th International Conference on Modelling, Identification and Control (ICMIC2019), held in Tianjin, China on July 13-15, 2019. The topics covered include but are not limited to: System Identification, Linear/Nonlinear Control Systems, Data-driven Modelling and Control,...
Barriers to Entry: Overcoming Challenges and Achieving Breakthroughs in a Chinese Workplace
Barriers to Entry: Overcoming Challenges and Achieving Breakthroughs in a Chinese Workplace
This book offers a unique perspective on the challenges that non-Chinese employed by Chinese companies face and provides insight into the issues foreign employees working for Chinese management encounter. As its source of content the book analyzes the experiences of those currently working for Chinese companies both inside and outside...
Transactions on Intelligent Welding Manufacturing: Volume II No. 2 2018
Transactions on Intelligent Welding Manufacturing: Volume II No. 2 2018
The primary aim of this volume is to provide researchers and engineers from both academia and industry with up-to-date coverage of recent advances in the fields of robotic welding, intelligent systems and automation. It gathers selected papers from the 2018 International Conference on Robotic Welding, Intelligence and Automation (RWIA 2018),...
International News Coverage and the Korean Conflict: The Challenges of Reporting Practices
International News Coverage and the Korean Conflict: The Challenges of Reporting Practices

This book explores journalism practices and the dynamics of international news media in Korea, and examines the ways in which Korean journalists and foreign correspondents cover news stories about the Korean conflict. It notably explores news gathering practices concerning the Korean conflict, and investigates factors that influence...

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