I was aware of the existence of this book (published in Dutch) even before Erik du Plessis’ company, Impact, became part of Millward Brown, and have since urged him to update it and get it published in English. The result is essentially a new book that expands on the original to provide new insight.

This book is unlike...

Business Calculus Demystified clarifies the concepts and processes of calculus and demonstrates their applications to the workplace. Best-selling math author Rhonda Huettenmueller uses the same combination of winning step-by-step teaching techniques and real-world business and...

Software Engineering for Students presents a range of current techniques and tools for people who have experienced the pleasures of writing programs and who want to see how things change in the scale up to large programs and software systems. The students' familiarity with programming gives them relevant background and the confidence to...

The fourth edition of Communications for Business is a comprehensive textbook, workbook, and reference book rolled into one. This book will help readers to develop confidence and expertise in composing effective business communications. This book will be helpful to anyone who is working or training to work in an administrative, managerial or...

Aspiring and professional game developers have a lot of questions: What should be in their portfolios? How do they make contacts? How do they negotiate salaries? How much do game designers make? What should they wear to interviews? In this fast-paced and humorous guide, the authors answer these questions and many more, including the ones you...

Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can...

Programmers are in demand, but to land the job, you must demonstrate knowledge of those things expected by today's employers. This guide sets you up for success. Not only does it provide 160 of the most commonly asked interview questions...

Foundation Adobe Edge Animate is a project-oriented book that will walk you through the features of Edge Animate - Adobe's exciting new motion and interaction tool for web standards development. Edge Animate is an application that allows web designers and developers to make full use of many of the features of CSS3,...

Statistics Essentials For Dummies not only provides students enrolled in Statistics I with an excellent high-level overview of key concepts, but it also serves as a reference or refresher for students in upper-level statistics courses. Free of review and ramp-up material, Statistics Essentials For Dummies sticks to the point,...