The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.

'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field...

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Somerset, one of England's most rural counties, has for centuries depended on agriculture for much of its income. At the time these photographs were taken much of the county was suffering a downturn in agricultural output. A series of disastrous harvests in the 1880s and the loss of the corn laws. The poverty and hardship on the land...

"Basic Concepts in Physics: From the Cosmos to Quarks" is the outcome of the authors' long and varied teaching experience in different countries and for different audiences, and gives an accessible and eminently readable introduction to all the main ideas of modern physics. The book’s fresh approach, using a novel...

The essential design companion-now in an up-to-date new edition For architects, drawing is more than a convenient way to communicate ideas; it is an integral part of the creative process that has a profound impact on thinking and problem-solving. In Graphic Thinking for Architects and Designers, Third Edition, Paul Laseau demonstrates that...

Since the first edition of "E-learning by Design", e-learning has evolved rapidly and fringe techniques have moved into the mainstream. Underlying and underwriting these changes in e learning are advances in technology and changes in society. The second edition of the bestselling book "E-Learning by Design" offers a...

However, much popular and...

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This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life...

In this 3rd edition revised text, master expositor Sheldon Ross has produced a unique work in introductory statistics. The text's main merits are the clarity of presentation, contemporary examples and applications from diverse areas, and an explanation of intuition and ideas behind the statistical methods. Concepts are motivated,...