A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a...

Traders are constantly learning their craft. Those who do not share information, discuss tactics and review prior trades are doomed for failure. Global-View.com knows this. It is the leading destination for Forex traders looking to learn and discuss trading. With over 33,000 registered users from 125 countries, Global-View.com exposes its...

Sooner or later, we all find ourselves in front of an audience with nothing more to rely on than the power of our words. To lead today is to be a great persuader. We need the ability to mobilise ideas, appeal to values and inspire action. To find the right words, and the memorable words, to carry an audience and change things.In the business...

“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.”
—Brian Morrissey,...

Combining the sharp insight and technical...

Developers, programmers, technical architects, and consultants: You are highly skilled and have deep commitment to your craft as well as the motivation to excel. It’s time to step away from the perceived security of a full-time salaried position, or a marginally successful solo business, and step into a world of freedom, independence,...

Web design consists of using multiple software tools and codes-such as Dreamweaver, Flash, Silverlight, Illustrator, Photoshop, HTML, and CSS, among others-to craft a unique, robust, and interactive websites. This book teaches you how to effectively use all the major...