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The Brand Strategy Canvas: A One-Page Guide for Startups
The Brand Strategy Canvas: A One-Page Guide for Startups

Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy.

The Brand Strategy Canvas has...

Einstein's War: How Relativity Triumphed Amid the Vicious Nationalism of World War I
Einstein's War: How Relativity Triumphed Amid the Vicious Nationalism of World War I

"Stanley is a storyteller par excellence."--The Washington Post
Kirkus Review 
starred review; Publishers Weekly starred review; Booklist starred review

The birth of a world-changing idea in the middle of a bloodbath

...
Automatic Control of Atmospheric and Space Flight Vehicles: Design and Analysis with MATLAB® and Simulink® (Control Engineering)
Automatic Control of Atmospheric and Space Flight Vehicles: Design and Analysis with MATLAB® and Simulink® (Control Engineering)
The main purpose of writing this book is to present a unified approach for automatic control of atmospheric and space flight vehicles. Such an outlook has become more necessary nowthan ever,with the advent of aerospace vehicleswhose singlemission covers operation as aircraft, rocket, and spacecraft at various instants....
Scaling Your Startup: Mastering the Four Stages from Idea to $10 Billion
Scaling Your Startup: Mastering the Four Stages from Idea to $10 Billion
Know how your company can accelerate growth by not only tapping into new growth vectors, but also by adapting its organization, culture, and processes.

To oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues.
...
Financial Cybersecurity Risk Management: Leadership Perspectives and Guidance for Systems and Institutions
Financial Cybersecurity Risk Management: Leadership Perspectives and Guidance for Systems and Institutions
Understand critical cybersecurity and risk perspectives, insights, and tools for the leaders of complex financial systems and markets. This book offers guidance for decision makers and helps establish a framework for communication between cyber leaders and front-line professionals. Information is provided to help in the analysis of...
Algorithms and Data Structures
Algorithms and Data Structures
In recent years the subject of computer programming has been recognized as a discipline whose mastery is fundamental and crucial to the success of many engineering projects and which is amenable to scientific treatement and presentation. It has advanced from a craft to an academic discipline. The initial outstanding contributions...
Practical Object-Oriented Design in Ruby: An Agile Primer (Addison-Wesley Professional Ruby Series)
Practical Object-Oriented Design in Ruby: An Agile Primer (Addison-Wesley Professional Ruby Series)
The Complete Guide to Writing More Maintainable, Manageable, Pleasing, and Powerful Ruby Applications

 

Ruby’s widely admired ease of use has a downside: Too many Ruby and Rails applications have been created without concern for their long-term maintenance or...

Architecture, Society, and Ritual in Viking Age Scandinavia: Doors, Dwellings, and Domestic Space
Architecture, Society, and Ritual in Viking Age Scandinavia: Doors, Dwellings, and Domestic Space
In this book, Marianne Hem Eriksen explores the social organization of Viking Age Scandinavia through a study of domestic architecture, and in particular, the doorway. A highly charged architectural element, the door is not merely a practical, constructional solution. Doors control access, generate movement, and demark boundaries, yet also serve...
Team of Vipers: My 500 Extraordinary Days in the Trump White House
Team of Vipers: My 500 Extraordinary Days in the Trump White House

THE INSTANT NEW YORK TIMES BESTSELLER

"Sims’s vivid portrait of Trump shrewdly balances admiration with misgivings, and his intricate, engrossing accounts of White House vendettas and power plays have a good mix of immersion and perspective. The result is one of the best of the recent flood of...

Science Of Storytelling
Science Of Storytelling
If you want to write a novel or a script, read this book Sunday TimesThe best book on the craft of storytelling Ive ever read Matt HaigRarely has a book engrossed me more, and forced me to question everything Ive ever read, seen or written. A masterpiece Adam RutherfordWho would we be without storiesStories mould who we are, from our character...
Cut Out and Keep: Around the USA in 50 Craft Projects
Cut Out and Keep: Around the USA in 50 Craft Projects

Join us on a road trip with a difference. Intrepid crafters Cat Morley and Tom Waddington set off around the United States using recommendations and tips from visitors to their popular website Cut Out + Keep. Inspired by the distinctive history and culture Cat and Tom found in each state, they created a step-by-step project for every one. The...

1,000 Type Treatments: From Script to Serif, Letterforms Used to Perfection
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