'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.
Each chapter in the book offers, in simple English,...
Make informed business decisions with the beginner's guide to financial modeling using Microsoft Excel
Financial Modeling in Excel For Dummies is your comprehensive guide to learning how to create informative, enlightening financial models today. Not a math whiz or an Excel power-user? No problem! All you need is...
Centering Pakistan in a story of transnational Islam stretching from South Asia to the Middle East, Simon Wolfgang Fuchs offers the first in-depth ethnographic history of the intellectual production of Shi'is and their religious competitors in this "Land of the Pure." The notion of Pakistan as the pinnacle of modern global...
In recent years, technological advances have resulted in the rapid development of
a new exciting research direction – the interdisciplinary use of sensors for data
collection, systems analysis, and monitoring. Application areas include military
surveillance, environmental screening, computational neuroscience,...
From Madden NFL 2007 to Grand Theft Auto: Vice City, videogames are firmly enmeshed in modern culture. Acknowledging the increasing cultural impact of this rapidly changing industry, Videogames and Art is one of the first books devoted to the study of videogame art, featuring in-depth essays that offer an unparalleled...
For all rotational machines, the analysis of dynamic stresses and the resulting vibrations is an important subject. When it comes to helicopters and piston engines, this analysis becomes crucial. From the design of parts working under stress to the reduction of the vibration levels, the success of a project lies mainly in the hands of the...
In the past compiler writers and designers seemed to form an elite group within computing science, set apart by their esoteric knowledge and their ability to produce large, important system programs which really worked. The admiration of the computing public, whether it was once deserved or not, is no longer merited now that the principles of...
This book provides a comprehensive analysis of Japan’s Asian diplomacy under Prime Minister Shinz? Abe. Under the Kantei-centred policymaking system, Shinz? Abe has implemented assertive foreign policies with a slogan of ‘diplomacy taking a panoramic perspective of the world’. The analyses in...
This text records and interprets some important existing theories, models and practices in the IT Governance domain and aims to contribute to the understanding of IT Governance.
In many organizations, Information Technology (IT) has become crucial in the support, the sustainability and the growth of the business. This pervasive use of...
For network administrators, support professionals, and system designers, intimate knowledge of the network protocols that are the foundation of the Internet is crucial. Internet Core Protocols: The Definitive Guide is a superb summary of the nitty-gritty details of the most important Net standards.
Everything could change, according to former White House press secretary Dee Dee Myers. Politics would be more collegial. Businesses would be more productive. And communities would be healthier. Empowering women would make the world a better place—not because women are the same as men, but...
