Learn IT - Books tags database

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

John Wiley & Sons, 2004

The first edition of Data Mining Techniques for Marketing, Sales, and Customer Support appeared on book shelves in 1997. The book actually got its start in 1996 as Gordon and I were developing a 1-day data mining seminar for NationsBank (now Bank of America). Sue Osterfelt, a vice president at NationsBank and the author of a book on database...

Microsoft Office FrontPage 2003 Step by Step

Microsoft Press, 2003

This practical, hands-on tutorial expertly builds your skills with Microsoft Office FrontPage 2003—one step at a time! With STEP BY STEP, you work at your own pace through easy-to-follow lessons and practice exercises to learn exactly the tools and techniques you need. Master the core skills needed to construct a new site, organizing pages...

Strategic XML

Sams Publishing, 2007

Trying to learn useful things about XML can be hard. XML is so flexible and can be used for so many things, descriptions of it have a bad tendency to be vague, never touching the real world. Or they are too detailed and technical to easily understand. This book has a really nice balance of these factors. For example, if you want to know what a web...

HTML 4 Bible (with CD-ROM)

John Wiley & Sons, 2000

If HTML 4 can do it, you can do it too...
If the new edition of this comprehensive one-stop guide, author Bryan Pfaffenberger and Bill Karow offer step-by-step guidance on building state-of-the-art Web pages with the newest HTML release, 4.01. From an HTML "Quick Start" to expert advice on Cascading Style Sheets,...

JavaServer Pages Pocket Reference

O'Reilly, 2001

The JavaServer Pages™ (JSP) specification is built on top of
the Java™ servlet specification and is intended to provide for
better separation of the presentation (e.g., HTML markup)
and business logic (e.g., database operations) parts of web
applications. JSP is supported by all major web and application...

Java Persistence with Hibernate

Manning Publications, 2006

Persistence-the ability of data to outlive an instance of a program-is central to modern applications. Hibernate, the most popular Java persistence tool, provides automatic and transparent object/relational mapping making it a snap to work with SQL databases in Java applications. Hibernate applications are cheaper, more portable, and more resilient...

Developing Web Applications with ASP.NET and C#

John Wiley & Sons, 2002

Learn how to create an entire suite of enterprise applications with ASP.NET and C#

ASP.NET is a vast improvement over Microsoft’s popular Web technology, Active Server Pages (ASP). And, when combined with C#, Microsoft’s new and powerful programming language, ASP.NET provides developers with a robust framework for enterprise-level...

Common Warehouse Metamodel: An Introduction to the Standard for Data Warehouse Integration

John Wiley & Sons, 2001

"The time has come for the consumers themselves to step forward and to specify a standard for meta data semantics and meta data exchange. This book is an important first step in that direction."
–W. H. Inmon, from the Foreword

The Common Warehouse Metamodel (CWM) is rapidly gaining momentum within the data warehousing...

SQL Hacks

O'Reilly, 2006

Whether you're running Access, MySQL, SQL Server, Oracle, or PostgreSQL, this book will help you push the limits of traditional SQL to squeeze data effectively from your database. The book offers 100 hacks -- unique tips and tools -- that bring you the knowledge of experts who apply what they know in the real world to help you...

Making WIN32 Applications Mobile

John Wiley & Sons, 2002

A key resource to learn how to repurpose Windows applications for handheld devices

When handheld computers were power-hungry and memory-poor, synchronizing calendars and perhaps reading e-mail were all the applications most people needed. Now that handhelds have more power than first-generation desktop computers, the opportunity to do more than...

Common Warehouse Metamodel Developer's Guide

John Wiley & Sons, 2003

The official guide on how to develop interoperable data warehouse and business intelligence applications from the authors of the CWM specification

This authoritative guide will show you how to develop interoperable data warehouse and business intelligence applications using the Common Warehouse Metamodel (CWM) specification. It provides you...

Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management

John Wiley & Sons, 2000

Get a data mining recipe for success to increase profits and reduce costs in today’s business world with–This book shows you how to create and implement models of the most commonly asked data mining questions for marketing, sales, risk analysis, and customer relationship management and support. You’ll get proven modeling...

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