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Expert One-on-One Oracle
Expert One-on-One Oracle
Tom Kyte is of a rare breed. To begin, he's technically expert in his subject (administration of and development of applications for Oracle database management systems). What's more (and what distinguishes him from the ranks of the super-competent), he is both able and willing to share his considerable store of wisdom with Oracle users via...
Conversion Optimization: The Art and Science of Converting Prospects to Customers
Conversion Optimization: The Art and Science of Converting Prospects to Customers
How do you turn website visitors into customers?
Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to
...
CorelDRAW X5 The Official Guide
CorelDRAW X5 The Official Guide

The Only Corel-Authorized Guide to CorelDRAW X5

Learn to create outstanding fine art and eye-catching commercial graphics with one powerful tool! CorelDRAW X5: The Official Guide is your comprehensive reference and workbook to get you started designing visually captivating CorelDRAW artwork. Learn, step by step, how to...

Service-Oriented Design with Ruby and Rails
Service-Oriented Design with Ruby and Rails

The Complete Guide to Building Highly Scalable, Services-Based Rails Applications

Ruby on Rails deployments are growing, and Rails is increasingly being adopted in larger environments. Today, Rails developers and architects need better ways to interface with legacy systems, move into the cloud, and...

Getting Started with IBM WebSphere sMash
Getting Started with IBM WebSphere sMash

Use IBM WebSphere sMash to Rapidly Deliver Scalable, Flexible Web 2.0 Applications

 

With the radically new IBM WebSphere sMash and the Project Zero platform, it’s far easier to develop, assemble, and run applications and mashups that align...

Instant SQL Programming
Instant SQL Programming

SQL--Structured Query Language--is the language all relational databases use to make enquiries. This essential book teaches SQL programming in the shortest possible time. It covers both the ANSI standard as the minimum requirement, and also discusses different implementations. It also serves as a handy reference.

Welcome to the...

Pro DLR in .NET 4
Pro DLR in .NET 4

Dynamic Language Runtime (DLR) in .NET is a framework for designing and interacting with dynamic languages such as Python and Ruby. For the first time, the DLR places such languages on an equal footing in the .NET world with compiled languages such as C# and VB.NET. Chaur Wu’s book, Pro DLR in .NET 4,...

Azure in Action
Azure in Action

Azure in Action is a fast-paced tutorial intended for architects and developers looking to develop cloud-based applications on the Windows Azure Platform. Written by two of Microsoft's leading Azure evangelists, it's designed both for readers new to cloud concepts and for those familiar with cloud development but new...

Python Programming Fundamentals (Undergraduate Topics in Computer Science)
Python Programming Fundamentals (Undergraduate Topics in Computer Science)

Computer programming is a skill that can bring great enjoyment from the creativity involved in designing and implementing a solution to a problem. This classroom-tested and easy-to-follow textbook teaches the reader how to program using Python, an accessible language which can be learned incrementally. Through an extensive use of examples and...

Network Processors: Architecture, Programming, and Implementation (Systems on Silicon)
Network Processors: Architecture, Programming, and Implementation (Systems on Silicon)

Network processors are the basic building blocks of today's high-speed, high-demand, quality-oriented communication networks. Designing and implementing network processors requires a new programming paradigm and an in-depth understanding of network processing requirements. This book leads the reader through the requirements and the...

The Design of Approximation Algorithms
The Design of Approximation Algorithms

Discrete optimization problems are everywhere, from traditional operations research planning problems, such as scheduling, facility location, and network design; to computer science problems in databases; to advertising issues in viral marketing. Yet most such problems are NP-hard. Thus unless P = NP, there are no efficient algorithms to find...

Simple and Usable Web, Mobile, and Interaction Design (Voices That Matter)
Simple and Usable Web, Mobile, and Interaction Design (Voices That Matter)

In a complex world, products that are easy to use win favor with consumers. This is the first book on the topic of simplicity aimed specifically at interaction designers. It shows how to drill down and simplify user experiences when designing digital tools and applications. It begins by explaining why simplicity is attractive, explores the...

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