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Built to Last: Successful Habits of Visionary Companies
Built to Last: Successful Habits of Visionary Companies

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor even is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary...

Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that’s how!

...

Rework: Change The Way You Work Forever
Rework: Change The Way You Work Forever

From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a...

Unix Unleashed/Book and CD
Unix Unleashed/Book and CD
Given life by Turing Award winning Bell Labs computer scientist Ken Thompson at Murray Hill, N.J., in August 1969, UNIX spent its early years as a research curiosity. When I met up with Unix in the summer of '82, however, it already possessed the one characteristic that destined it to dominate a major chunk of the world's market for operating...
Two Bits: The Cultural Significance of Free Software
Two Bits: The Cultural Significance of Free Software
In "Two Bits", Christopher M. Kelty investigates the history and cultural significance of Free Software, revealing the people and practices that have transformed not only software, but also music, film, science, and education. Free Software is a set of practices devoted to the collaborative creation of software source code that is made...
Handbook of Cloud Computing
Handbook of Cloud Computing

Cloud computing has become a significant technology trend. Experts believe cloud computing is currently reshaping information technology and the IT marketplace. The advantages of using cloud computing include cost savings, speed to market, access to greater computing resources, high availability, and scalability.

Handbook of Cloud...

Why Customers Come Back: How to Create Lasting Customer Loyalty
Why Customers Come Back: How to Create Lasting Customer Loyalty

Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and highly profitable. Companies with a loyal customer base enjoy greater profitability...

Business Plans Kit For Dummies (Business & Personal Finance)
Business Plans Kit For Dummies (Business & Personal Finance)

With checklists, forms, and unbeatable resources to help you succeed

The painless way to create a winning business plan!

If you're an entrepreneur with big ideas but no plan, this friendly guide is for you. Updated and revised to better meet your business needs, this business plan companion covers it all — from...

Grow to Greatness: Smart Growth for Entrepreneurial Businesses
Grow to Greatness: Smart Growth for Entrepreneurial Businesses

Simply put, most entrepreneurial start-ups fail. Those fortunate enough to succeed then face a second, major challenge: how to grow. This book focuses on the key questions an entrepreneur must answer in order to grow a business. Based on extensive research of more than fifty successful growth companies, Grow to Greatness discusses the...

101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic
101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic
The key to a web site’s success is its ability to entice surfers to stop at that site, absorb what it offers, and return at a later date. This guide provides tools such as templates, checklists, and forms as well as proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat...
The Growing Business Handbook: Inspiration and Advice from Successful Entrepreneurs and Fast Growing UK Companies
The Growing Business Handbook: Inspiration and Advice from Successful Entrepreneurs and Fast Growing UK Companies
In The Growing Business Handbook, British entrepreneurs and advisors share their experiences, offering comprehensive insight into the challenges of building a high-growth venture in today's European economy. With contributions from a series of specialists in finance, HR, marketing, innovation, and IT, as well as help on...
Managing Your Business: Learn What You Need in 2 Hours (A Crash Course for Entrepreneurs)
Managing Your Business: Learn What You Need in 2 Hours (A Crash Course for Entrepreneurs)

You may be a one-person band, the only manager in your company, or the manager of other managers in a larger company. Whatever the size of your business, having a strong grounding in the thinking and practices of effective managers and leaders will make you more capable. In this essential guide, you'll learn how to:

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