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Fire in the Valley: The Birth and Death of the Personal Computer
Fire in the Valley: The Birth and Death of the Personal Computer

In the 1970s, while their contemporaries were protesting the computer as a tool of dehumanization and oppression, a motley collection of college dropouts, hippies, and electronics fanatics were engaged in something much more subversive. Obsessed with the idea of getting computer power into their own hands, they launched from their garages a...

Getting to Plan B: Breaking Through to a Better Business Model
Getting to Plan B: Breaking Through to a Better Business Model

You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.

As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the
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Starting Your Own Business: The Bestselling Guide to Planning and Building a Successful Enterprise
Starting Your Own Business: The Bestselling Guide to Planning and Building a Successful Enterprise
Becoming a successful entrepreneur is not only a rewarding and self-fulfilling experience, it's also a tremendous amount of fun. Many people equate the term entrepreneur with multi-millionaires running international conglomerates. Yet traders just down the street from where you live who make their living from retailing,...
Raising Capital For Dummies
Raising Capital For Dummies

While raising capital has never been easy, it has become a lot more difficult over the past few years. The dot-com debacle has made investors skittish, especially when it comes to financing early-stage start-ups. As a result, more and more entrepreneurs are being forced to compete harder and harder for a spot around the money well. At the end...

Rework: Change The Way You Work Forever
Rework: Change The Way You Work Forever

From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a...

Be Unreasonable: The Unconventional Way to Extraordinary Business Results
Be Unreasonable: The Unconventional Way to Extraordinary Business Results

When you're reasonable, you use the same strategies everyone else uses. You do things like set your goals a bit higher than last year's, say yes to things because everyone else likes them, and pad your deadlines so you can reach them on time.

Being reasonable about your business will only bury you deeper in the pack. If you...

Marketing Management: Text and Cases
Marketing Management: Text and Cases

Step-by-step guidelines for successful marketing management!

Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful
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Starting an Online Business All-in-One For Dummies (For Dummies (Business & Personal Finance))
Starting an Online Business All-in-One For Dummies (For Dummies (Business & Personal Finance))

Start a successful online business—and be your own boss!

Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal...

Technical Blogging: Turn Your Expertise into a Remarkable Online Presence
Technical Blogging: Turn Your Expertise into a Remarkable Online Presence

Technical Blogging is the first book to specifically teach programmers, technical people, and technically-oriented entrepreneurs how to become successful bloggers. There is no magic to successful blogging; with this book you'll learn the techniques to attract and keep a large audience of loyal, regular readers and leverage this...

eBay Business All-in-One For Dummies (For Dummies (Business & Personal Finance))
eBay Business All-in-One For Dummies (For Dummies (Business & Personal Finance))

The selling, marketing, and business tips you need to succeed

eBay is the perfect place to learn the ropes of what it's like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business. It takes some know-how, however, to get...
Disciplined Entrepreneurship Workbook
Disciplined Entrepreneurship Workbook

The essential companion to the book that revolutionized entrepreneurship

Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the...

The Weed Runners: Travels with the Outlaw Capitalists of America's Medical Marijuana Trade
The Weed Runners: Travels with the Outlaw Capitalists of America's Medical Marijuana Trade


Make no mistake: the US government’s hundred-year-old war on marijuana isn’t over. Some 20 million Americans have been arrested on marijuana charges so far. The American marijuana industry remains underground, where modern-day moonshiners who view themselves as...

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