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From Single to Scale: How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit
From Single to Scale: How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit
Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person."

Most single-person businesses are
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Create and Deliver a Killer Product Demo: Tips and Tricks to Wow Your Customers
Create and Deliver a Killer Product Demo: Tips and Tricks to Wow Your Customers
Create great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies taught in this book are based on the analysis of product demos that made history and...
Introduction to Deep Learning Business Applications for Developers: From Conversational Bots in Customer Service to Medical Image Processing
Introduction to Deep Learning Business Applications for Developers: From Conversational Bots in Customer Service to Medical Image Processing
Discover the potential applications, challenges, and opportunities of deep learning from a business perspective with technical examples. These applications include image recognition, segmentation and annotation, video processing and annotation, voice recognition, intelligent personal assistants, automated translation, and...
Building Your Online Store With WordPress and WooCommerce: Learn to Leverage the Critical Role E-commerce Plays in Today’s Competitive Marketplace
Building Your Online Store With WordPress and WooCommerce: Learn to Leverage the Critical Role E-commerce Plays in Today’s Competitive Marketplace

Teaches you all about e-commerce and how to create your own online shop using WordPress and WooCommerce. Regardless of a business’s size, e-commerce helps level the playing field, increases a business’s exposure, allows companies to reach customers globally, and streamlines the fulfillment process. In the past, e-commerce...

Raising Capital For Dummies
Raising Capital For Dummies

While raising capital has never been easy, it has become a lot more difficult over the past few years. The dot-com debacle has made investors skittish, especially when it comes to financing early-stage start-ups. As a result, more and more entrepreneurs are being forced to compete harder and harder for a spot around the money well. At the end...

Fire in the Valley: The Birth and Death of the Personal Computer
Fire in the Valley: The Birth and Death of the Personal Computer

In the 1970s, while their contemporaries were protesting the computer as a tool of dehumanization and oppression, a motley collection of college dropouts, hippies, and electronics fanatics were engaged in something much more subversive. Obsessed with the idea of getting computer power into their own hands, they launched from their garages a...

Getting to Plan B: Breaking Through to a Better Business Model
Getting to Plan B: Breaking Through to a Better Business Model

You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.

As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the
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Starting Your Own Business: The Bestselling Guide to Planning and Building a Successful Enterprise
Starting Your Own Business: The Bestselling Guide to Planning and Building a Successful Enterprise
Becoming a successful entrepreneur is not only a rewarding and self-fulfilling experience, it's also a tremendous amount of fun. Many people equate the term entrepreneur with multi-millionaires running international conglomerates. Yet traders just down the street from where you live who make their living from retailing,...
Be Unreasonable: The Unconventional Way to Extraordinary Business Results
Be Unreasonable: The Unconventional Way to Extraordinary Business Results

When you're reasonable, you use the same strategies everyone else uses. You do things like set your goals a bit higher than last year's, say yes to things because everyone else likes them, and pad your deadlines so you can reach them on time.

Being reasonable about your business will only bury you deeper in the pack. If you...

Marketing Management: Text and Cases
Marketing Management: Text and Cases

Step-by-step guidelines for successful marketing management!

Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful
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HR For Small Business For Dummies - Australia
HR For Small Business For Dummies - Australia

The Australian small business owner's guide to making human resources easy

More than 87 percent of Australian workplaces are small businesses employing fewer than 20 people. These small business owners know their markets, know their customers, and know how to make their small business run. What they may not know is the...

Rework: Change The Way You Work Forever
Rework: Change The Way You Work Forever

From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a...

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