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 Getting to Plan B: Breaking Through to a Better Business Model
You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.
As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the ... |  |  |  |  Be Unreasonable: The Unconventional Way to Extraordinary Business Results
When you're reasonable, you use the same strategies everyone else uses. You do things like set your goals a bit higher than last year's, say yes to things because everyone else likes them, and pad your deadlines so you can reach them on time.
Being reasonable about your business will only bury you deeper in the pack. If you... |
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 Marketing Management: Text and Cases
Step-by-step guidelines for successful marketing management!
Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful... |  |  HR For Small Business For Dummies - Australia
The Australian small business owner's guide to making human resources easy
More than 87 percent of Australian workplaces are small businesses employing fewer than 20 people. These small business owners know their markets, know their customers, and know how to make their small business run. What they may not know is the... |  |  Rework: Change The Way You Work Forever
From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a... |
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