Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of...

The importance of logistics in all its variations is still increasing. New technologies emerge, new planning methods and algorithms are developed, only to face a market with a growing complexity and the need of weighting monetary costs against ecological impact. Mastering these challenges requires a scientific viewpoint on logistics, but...

The Handbook covers the...

Integrated water resources management advocates a coordinated approach for managing water resources in a way that balances social and economic needs with concern for the environment. While potentially useful, integrated water management is also controversial. Supporters believe that the multi-dimensional nature of water can only be understood...

This edited volume covers the multiple changes concerning urban governance in the course of the progressive transformation of the Pearl River Delta mega-urban region in China. Looking at the megacities Guangzhou and Shenzhen, it analyzes the maturing of socio-economic, political and spatial structures after the first waves of economic...

This book provides the vision of a successful biorefinery—the lignocelluloic biomass needs to be efficiently converted to its constituent monomers, comprising mainly of sugars such as glucose, xylose, mannose and arabinose. Accordingly, the first part of the book deals with aspects crucial for the pretreatment and hydrolysis of biomass...

This volume tackles for the first time in decades the world's gas flaring practices, a difficult, hot-button issue of our time, whose consequences are only just beginning to be understood. The book examines both the technical and environmental aspects of gas flaring, highlights different flare designs, and presents real-world case studies...

Now in its 3e, this single resource covers all aspects of the utilization of geothermal energy for power generation using fundamental scientific and engineering principles. Its practical emphasis is enhanced by the use of case studies from real plants that increase the reader's understanding of geothermal energy conversion and provide a...

Remote sensing stands as the defining technology in our ability to monitor coral reefs, as well as their biophysical properties and associated processes, at regional to global scales. With overwhelming evidence that much of Earth’s reefs are in decline, our need for large-scale, repeatable assessments of reefs has never been so great....

Asymmetric Synthesis of Natural Products, 2nd Edition introduces students to this rapidly growing field of organic chemistry. The initial chapters present the foundations of asymmetric synthesis, including the theory and applications of individual asymmetric reactions. This is followed by chapters on each of the major individual...

Yen Jaffe's Reproductive Endocrinology helps you successfully diagnose and manage the spectrum of female and male reproductive system diseases, from impaired fertility, infertility, and recurrent pregnancy loss through problems of sexual development, puberty, menstrual disturbances, fibroids, endometriosis, and reproductive aging....