Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.
 
Marketing visionary Martin Lindstrom has been on the...

Learn how to think and engage like a scientist! BIOLOGY: THE DYNAMIC SCIENCE, Second Edition, provides you with a deep understanding of the core concepts in Biology, building a strong foundation for additional study. In a fresh presentation, the authors explain complex ideas clearly and describe how biologists collect and interpret evidence...

Human Assisted Reproductive Technology: Future Trends in Laboratory and Clinical Practice offers a collection of concise, practical review articles on cutting-edge topics within reproductive medicine. Each article presents a balanced view of clinically relevant information and looks ahead to how practice will change over the next five years....

Landed wealth was crucial for the economies of all Greek city-states and, despite its peculiarities, Athens was no exception in that respect. This monograph is the first exhaustive treatment of sacred and public - in other words the non-private - real property in Athens. Following a survey of modern scholarship on the topic, Papazarkadas...

The classical view of concepts in psychology was challenged in the 1970s when experimental evidence showed that concept categories are graded and thus cannot be represented adequately by classical sets. The possibility of using fuzzy set theory and fuzzy logic for representing and dealing with concepts was recognized initially but then...

When it comes to computer crimes, the criminals got a big head start. But the law enforcement and IT security communities are now working diligently to develop the knowledge, skills, and tools to successfully investigate and prosecute Cybercrime cases. When the first edition of "Scene of the Cybercrime" published in 2002, it was one...

The MassGeneral Hospital for Children Handbook of Pediatric Global Health is a concise resource for the ever-increasing number of health professionals involved in global health, many of whom spend a few weeks to months or even years providing medical care in resource-poor countries.  This Handbook provides...

Already the field's most comprehensive, reliable, and objective guidebook, Technical Analysis: The Complete Resource for Financial Market Technicians, Second Edition has been thoroughly updated to reflect the field's latest advances. Selected by the Market Technicians Association as the official companion to...

Healthcare Informatics: Improving Efficiency and Productivity examines the complexities involved in managing resources in our healthcare system and explains how management theory and informatics applications can increase efficiencies in various functional areas of healthcare services. Delving into data and project management...

Photographic imagery has come a long way from the pinhole cameras of the nineteenth century. Digital imagery, and its applications, develops in tandem with contemporary society’s sophisticated literacy of this subtle medium. This book examines the ways in which digital images have become ever more ubiquitous as legal and medical...

Nevertheless, a gap remains between...