Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for...

In today’s sophisticated world, reliability stands as the ultimate arbiter of quality. An understanding of reliability and the ultimate compromise of failure is essential for determining the value of most modern products and absolutely critical to others, large or small. Whether lives are dependent on the performance of a heat shield or...

If you’re looking for a serious infusion of life-blood into your company, transformational outsourcing could be the answer. This new, bold approach is not just about handing off non-core functions in order to cut costs. It’s about transforming the entire operating model—to boost a company’s stock price, increase its...

So you always thought programmers were superior beings from another galaxy? Surprise! Programming isn't all that difficult when you know how. Here's the fun and easy route to writing programs that work...

Heuristics in Analytics presents an approach to analysis that accounts for the randomness of business and the competitive marketplace, creating a model that more accurately reflects the scenario at hand. With an emphasis on the importance of proper analytical...

Entrepreneurs have long been taught that to be successful, they need to spend months perfecting a business plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is not only outdated - it's costly. There's no point to building a business in a bubble....

Health Care Reform Simplified describes the Patient Protection and Affordable Care Act of 2010. It translates the law’s complex language into terms that are easy to understand, explaining what the new law does, when its provisions take effect, and how to plan for individual, family, and business health coverage. This...

Knowledge of the world's languages has never been more comprehensive than it is today; yet never have so many been threatened by extinction. Defining as endangered those languages in which older speakers are failing--for whatever reason--to pass on their native speech to younger generations, this encyclopedia is the first to catalog and describe...