Social Media Metrics: How to Measure and Optimize Your Marketing Investment
The only guide devoted exclusively to social media metrics
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your...
Developing Change Leaders
Implementing change is a major business challenge. Is your leadership up to the task?
With change initiatives failing so frequently despite many books on the market addressing separately the topics of leadership and change management, Developing Change Leaders tackles in one concise volume the...
The Accessibility Handbook
Many people ask me how a developer who was working on the back-end for websites
got involved in accessibility. After all, it wasn’t technically a part of my job description.
It wasn’t going to make our sites faster (though I later found out it could have that side
affect). I didn’t have a...
Mastering Perl This is the third in O'Reilly's series of landmark Perl tutorials, which started with Learning Perl, the bestselling introduction that taught you the basics of Perl syntax, and Intermediate Perl, which taught you how to create re-usable Perl software. Mastering Perl pulls everything together to show you how to bend Perl... ModSecurity 2.5 With more than 67% of web servers running Apache and web-based attacks becoming more and more prevalent, web security has become a critical area for web site managers. Most existing tools work on the TCP/IP level, failing to use the specifics of the HTTP protocol in their operation. Mod_security is a module running on Apache, which will help you...
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