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Beginning MySQL Database Design and Optimization: From Novice to Professional
Beginning MySQL Database Design and Optimization: From Novice to Professional

Nearly every non-trivial application requires data persistence, and for an application of any significant size and scope, persistence is typically achieved using a database. If you’re building or maintaining any significant application and are using MySQL, this book is for you. For open source and other types of projects, the MySQL...

Why Startups Fail: And How Yours Can Succeed
Why Startups Fail: And How Yours Can Succeed

For the want-to-be entrepreneur thinking about taking the leap, the boot-strapped entrepreneur trying to energize a business three or four years in, and the venture-backed entrepreneur trying to scale, Why Startups Fail shows you the key mistakes new ventures make—and how to avoid them. Nearly everyone has an idea for a product...

The New How: Creating Business Solutions Through Collaborative Strategy
The New How: Creating Business Solutions Through Collaborative Strategy

During my nearly 20 years in business, both as an employee and as a trusted advisor to companies, I’ve seen what you’ve seen: strategies designed to win are commonly announced with fanfare, but they rarely live up to the ambitions and predictions of their advocates.

Sometimes they’re modestly successful, and any...

   
   
   
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