Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and...

"The book is great! It's clear and easy to read, with loads of examples that showed my students what to do."       

-- Larry Snyder, Emeritus Professor, University of Washington, Department of Computer Science and Engineering

“Having the TouchDevelop book...

C++11 has arrived: thoroughly master it, with the definitive new guide from C++ creator Bjarne Stroustrup, C++ Programming Language, Fourth Edition! The brand-new edition of the world's most trusted and widely read guide to C++, it has been comprehensively updated for the long-awaited C++11 standard....

Are some areas of fast Fourier transforms still unclear to you? Do the notation and vocabulary seem inconsistent? Does your knowledge of their algorithmic aspects feel incomplete? The fast Fourier transform represents one of the most important advancements in scientific and engineering computing. Until now, however, treatments have been...

Grails’ foundation is on solid open source technologies such as...

Feel like you are not getting the most out of the powerful processing functions of Apple Aperture? 

This straightforward, inspiring guide is aimed at...

Mathematical and computational biology is playing an increasingly important role in the biological sciences. This science brings forward unique challenges, many of which are, at the moment, beyond the theoretical techniques available. Developmental biology, due to its complexity, has lagged somewhat behind its sister disciplines (such as...