Today’s corporate decision makers are more sophisticated buyers than ever before. Whilst most love to buy, all hate being ‘sold to’. They are no longer willing to be pushed, pressurized or otherwise badgered into making a decision to buy what you are offering. Indeed, the harder you push, the more likely it is that they will...

Plan for and manage an effective IT audit program using the in-depth information contained in this comprehensive resource. Written by experienced IT audit and security professionals, IT Auditing: Using Controls to Protect Information Assets covers the latest auditing tools alongside real-world examples, ready-to-use checklists, and...

Now readers can master their Excel 2010 skills while establishing a strong understanding of contemporary corporate finance. Mayes/Shank's FINANCIAL ANALYSIS WITH MICROSOFT EXCEL 2010, 6E shows today's reader how to tap into some of Excel 2010's most powerful tools to solve real financial problems. The book's solid content...

An updated guide to the essential discipline of financial statement analysis In Financial Statement Analysis, Fourth Edition, leading investment authority Martin Fridson returns with Fernando Alvarez to provide the analytical framework you need to scrutinize financial statements, whether you're evaluating a company's stock price or...

In the 1990s, America's focus on productivity and innovation led to huge gains in technology, communication, and healthcare stocks, and contributed to the transformation of the...

The Handbook of Research on Green ICT: Technology, Business and Social Perspectives is the outcome of various debates, discussions, investigations and actions into a vital topic of today – Information and Communications Technology (ICT) -based business activities and the environment. This handbook draws on thoughts, insights,...

The Accounting Reference Manual is designed to give the accountant the answers to all of the most important issues that arise during the typical business day. It provides a comprehensive overview of all aspects of the accounting function, including accounting rules and regulations, transactions, control points, and internal and external...

How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history....

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take...