Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

The 4th edition of International Marketing has been written...

Tools and Techniques for Determining the Value of Any Asset
Valuation is at the heart of every investment decision, whether that decision is to buy, sell, or hold. But the pricing of any financial asset has become a more complex task in modern financial markets. Now completely revised and fully updated...

The foreign-exchange market is often referred to as the Slaughterhouse where novice traders go to get 'chopped up'. It is one of egos and money, where millions of dollars are won and lost every day and phones are routinely thrown across hectic trading desks. This palpable excitement has led to the explosion of the retail FX market,...

Beginning with tips for the person who is programming with SQL for the first time, SQL Tips and Techniques grows with your skills. You can start with Tip 1, "Understanding the Definition of a Database," and by the last Tip, "Displaying Image Data Stored Within a SQL Table," you will have covered all aspects of...

The Sensible Guide to Forex: Safer, Smarter Ways to Survive and Prosper from the Start is written for the risk averse, mainstream retail investor or trader seeking a more effective way to tap forex markets to improve returns and hedge currency risk. As the most...

Developing an information security program that adheres to the principle of security as a business enabler must be the first step in an enterprise’s effort to build an effective security program. Following in the footsteps of its bestselling predecessor, Information Security Fundamentals, Second Edition provides...

International Accounting Standards (IAS—with future pronouncements to be known as International Financial Reporting...