Many designers and photographers own the entire suite of Adobe’s creative products, but they manage to learn only one or two of the applications really well. If Adobe InDesign is the one app in the suite that makes you feel like you’re entering a foreign country where you don’t speak the language,...

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

The 4th edition of International Marketing has been written...

The newest threat to security has been categorized as the Advanced Persistent Threat or APT. The APT bypasses most of an organization's current security devices, and is typically carried out by an organized group, such as a foreign nation state or rogue group with both the capability and the intent to persistently and effectively target a...

Tools and Techniques for Determining the Value of Any Asset
Valuation is at the heart of every investment decision, whether that decision is to buy, sell, or hold. But the pricing of any financial asset has become a more complex task in modern financial markets. Now completely revised and fully updated...

Many business leaders, when they begin to work overseas or interact professionally with teams abroad, are surprised by how much they thought they knew about the other culture, but how little it counts for on the ground. The reality is that communication is multi-dimensional, and simply knowing a foreign language doesn't mean one...

The Sensible Guide to Forex: Safer, Smarter Ways to Survive and Prosper from the Start is written for the risk averse, mainstream retail investor or trader seeking a more effective way to tap forex markets to improve returns and hedge currency risk. As the most...

Tourism, fast becoming the largest global business, employs one out of twelve persons and produces $6.5 trillion of the world’s economy. In a groundbreaking book, Elizabeth Becker uncovers how what was once a hobby has become a colossal enterprise with profound impact on countries, the environment, and cultural heritage.

...

The world’s problems are indeed world problems: social and environmental crises, global trade and politics, and major epidemics are making public health a pressing global concern. From this constantly changing scenario, global health diplomacy has evolved, at the intersection of public health, international relations, law, economics,...