This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible...

In just under a decade, Facebook has gone from a Harvard prodigy's dorm-room experiment to an essential part of the social life of hundreds of millions of children, teens, and adults across the globe. It's no surprise, then, that the company has been the subject of countless magazine articles, books, and even movies. But despite the...

Logic is sometimes called the foundation of mathematics: the logician studies the kinds of reasoning used in the individual steps of a proof. Alonzo Church was a pioneer in the field of mathematical logic, whose contributions to number theory and the theories of algorithms and computability laid the theoretical foundations of computer...

Created in Excel, balanced scorecards enable you to monitor operations and tactics, while operational dashboards is a set of indicators regarding the state of a business metric or process—both features are in high demand for many large organizations. This book serves as the first guide to focus on combining the benefits of balanced...

This is the second of a three-volume study of the Hellenistic settlements. The first, The Hellenistic Settlements in Europe, the Islands, and Asia Minor, dealt with foundations in those regions. The present volume focuses on the Hellenistic settlements of Syria, the Red Sea Basin, and North Africa. The third volume will deal with the...

Financial Modeling for Business Owners and Entrepreneurs: Developing Excel Models to Raise Capital, Increase Cash Flow, Improve Operations, Plan Projects, and Make Decisions may be one of the most important books any entrepreneur or manager in a small or medium-sized enterprise will read. It combines logical...