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| | Necessity Lost: Modality and Logic in Early Analytic Philosophy, Volume 1
A long tradition, going back to Aristotle, conceives of logic in terms of necessity and possibility: a deductive argument is correct if it is not possible for the conclusion to be false when the premises are true. A relatively unknown feature of the analytic tradition in philosophy is that, at its very inception, this venerable conception of the... | | |
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Android on x86: An Introduction to Optimizing for Intel® Architecture
Android on x86: an Introduction to Optimizing for Intel® Architecture serves two main purposes. First, it makes the case for adapting your applications onto Intel’s x86 architecture, including discussions of the business potential, the changing landscape of the Android marketplace, and the unique challenges and... | | Advertisers at Work
“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.”
—Mark Tungate, author of Adland: A Global History of... | | The Brand Strategy Canvas: A One-Page Guide for Startups
Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy.
The Brand Strategy Canvas has... |
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