With the turn of the century our ability to collect and store geospatial information has increased considerably. This has resulted in ever-increasing amounts of heterogeneous geospatial data, an issue that poses new challenges and opportunities. As these rich sources of data are made available, users rely, now more than ever, on the...

Carbonic Anhydrase: Its Inhibitors and Activators provides a state-of-the-art overview of the latest developments and challenges in carbonic anhydrase research. Authors describe the mechanisms of action of specific inhibitors in relation to physiological function, and present previously unpublished research on CA activators....

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by...

John Bird's approach to mathematics, based on numerous worked examples supported by problems, is ideal for students of a wide range of abilities. Theory is kept to a minimum, with the emphasis firmly placed on problem-solving skills, making this a thoroughly practical introduction to the mathematics engineering students need to...

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.

Leading authors in this sector,...

Feeling reluctant? The Handbook for Reluctant Database Administrators provides you with a solid grasp of what you'll need to design, build, secure, and maintain a database. Author Josef Finsel writes from an understanding point of view; he also crossed over from programming to database administration....

Statistical analysis is essential to business decision-making and management, but the underlying theory of data collection, organization and analysis is one of the most challenging topics for business students and practitioners. This user-friendly text and CD-ROM package will help you to develop strong skills in presenting and interpreting...