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The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health,...

Bioenergy for Sustainability and Security
Bioenergy for Sustainability and Security

This book discusses the generation of green energy, providing fundamental scientific information on the availability of sustainable biological resources. It addresses inter- and multidisciplinary topics, including policies and strategies for sustainable energy; the environment and advanced renewable energy technology; electricity...

Restoration and Development of the Degraded Loess Plateau, China (Ecological Research Monographs)
Restoration and Development of the Degraded Loess Plateau, China (Ecological Research Monographs)

This book presents state-of-the-art scientific evidence and technological innovations to restore lands on the Loess Plateau of China, known worldwide for its serious land degradation and desertification problems. Supported by a rapidly developing Chinese economy and the dissemination of effective technology, the Grain-for-Green Project and...

Frommer's Ireland Day by Day (Frommer's Day by Day - Full Size)
Frommer's Ireland Day by Day (Frommer's Day by Day - Full Size)

Ireland is one of the most ancient and modern countries in Europe. Our London-based writers of Irish ancestry lead you to the best of the old and new on their beloved Emerald Isle. Under their guidance, you'll experience the cosmopolitan luxuries of Ireland's cities, learn the secrets of its ancient ruins, and figure out the smartest...

Fiber to the Home: The New Empowerment
Fiber to the Home: The New Empowerment
A compelling treatment of FTTH

Written by telecommunications pioneer Paul Green Jr., Fiber to the Home is a comprehensive examination of the technical and social implications of fiber to the home (FTTH), the technology that extends the current fiber optic backbone to optically connect it directly to homes and offices.

Fiber to the...

Power Supplies for LED Driving
Power Supplies for LED Driving
The LED has been available for many years now, initially as a red colored indicator. Later, yellow/amber, green and finally blue colored LEDs became available, which triggered an explosion in applications. Applications included traffic lights, vehicle lights and wall-washes (mood lighting). Recently blue colored LEDs have been combined with yellow...
The Princeton Companion to Mathematics
The Princeton Companion to Mathematics

This is a one-of-a-kind reference for anyone with a serious interest in mathematics. Edited by Timothy Gowers, a recipient of the Fields Medal, it presents nearly two hundred entries, written especially for this book by some of the world's leading mathematicians, that introduce basic mathematical tools and vocabulary; trace the...

Chemical Risk Assessment: A Manual for REACH
Chemical Risk Assessment: A Manual for REACH

This book is an essential guide and support to understanding of the science and policy, procedure and practice that underpins the REACH risk assessments required for the use and placing on the market of chemicals in the European Union. A clear understanding of information provision and how this affects the assessment of chemical safety...

The Complete Idiot's Guide to Upgrading and Repairing PCs (5th Edition) (Complete Idiot's Guides)
The Complete Idiot's Guide to Upgrading and Repairing PCs (5th Edition) (Complete Idiot's Guides)
This is a book about maintaining the single most complex, unfathomable, and overhyped appliance you will ever own. Upgrading and maintaining your computer is a difficult and bewildering task, and yet you are the most qualified person to handle it. The main reason is because you are perhaps the only person you can trust entirely to...
Windows Vista: Beyond the Manual
Windows Vista: Beyond the Manual
Windows Vista: Beyond the Manual is a comprehensive guide to installing, configuring, exploiting, and using the richest Microsoft client operating system on the market. It guides you through the complexities of configuring and running a successful Windows Vista client computer. It also takes an in-depth look at the wealth of features and...
Super Searchers Go to School: Sharing Online Strategies with K-12 Students, Teachers, and Librarians (Super Searchers series)
Super Searchers Go to School: Sharing Online Strategies with K-12 Students, Teachers, and Librarians (Super Searchers series)
In 1976, fresh out of library school, I landed an impressive first professional gig. Hired to lead a team of scientists from the Franklin Institute in creating an online database on carcinogen research for Stanford University, I was in absolute awe of the knowledge and expertise of my project partners. But it was...
The Responsible Business: Reimagining Sustainability and Success
The Responsible Business: Reimagining Sustainability and Success

"When most people think of corporate responsibility, they are focusing on a business's effect on and relationship to stakeholders. A Responsible Business sees stakeholders as full partners and meaningful instruments for the evolution of healthier communities and more successful businesses."
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