Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly,...

Author Paul Getty has seen thousands of brilliant founding CEOs present to angel investors, venture capitalists, and institutional investors. And he has seen thousands of them fail in their quest for the money they sincerely believed would lead to entrepreneurial success and riches for all. Again and again, he watched would-be tech titans...

Financial Modeling for Business Owners and Entrepreneurs: Developing Excel Models to Raise Capital, Increase Cash Flow, Improve Operations, Plan Projects, and Make Decisions may be one of the most important books any entrepreneur or manager in a small or medium-sized enterprise will read. It combines logical...

MATLAB Mathematical Analysis is a reference book that presents the techniques of mathematical analysis through examples and exercises resolved with MATLAB software. The purpose is to give you examples of the mathematical analysis functions offered by MATLAB so that you can use them in your daily work regardless of the application....

Industrial energy efficiency is one of the most important means of reducing the threat of increased global warming. Research however states that despite the existence of numerous technical energy efficiency measures, its deployment is hindered by the existence of various barriers to energy efficiency. The complexity of increasing energy...

• over 4200 comprehensive A to Z entries, from after-hours to z-score,...

Whether you want to further your Six Sigma training to achieve a Black or Green Belt or you are totally new to the quality-management strategy, you need reliable guidance. The Six Sigma Handbook, Third Edition shows you, step by step,...

The World's Worsts is the latest compendium of quirky information and vamped–up trivia from Pop Culture guru Les Krantz. This entertaining and...

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Fundamentals of Air Pollution is an important and widely used textbook in the environmental science and engineering community. This thoroughly revised fifth edition of Fundamentals of Air Pollution has been updated throughout and remains the most complete text available, offering a stronger systems perspective and more coverage...