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 The Big Book of Marketing (Marketing/Sales/Adv & Promo)
"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association
"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public... |  |  Textbook of Healthcare Ethics
1 Historical Introduction INTRODUCTION This chapter is mainly about the history of medicine and its ethics. As usually c- ceived, history is retrograde: It is what happened yesterday, and, much as we may try, it is what happened yesterday seen with a set of today’s eyes. Trying to understand yesterday’s culture may help us put on... |  |  Start Your Own Business, Sixth Edition: The Only Startup Book You'll Ever Need
Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and... |
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 Practical Management of Haemoglobinopathies
Presents a comprehensive picture of care, including diagnostic, therapeutic, and psychosocial aspects. The contributors cover basic science and epidemiological aspects of the public health challenge, but maintain a focus on the day to day issues encountered in dealing with affected people.
Containing clear, practical advice,... |  |  |  |  Complementary and Alternative Therapies for Epilepsy
"Epilepsy is a difficult illness to control up to 35% of patients do not respond fully to traditional medical treatments. For this reason, many sufferers choose to rely on or incorporate complementary and alternative medicine (CAM) into their treatment regimens. Written for physicians, knowledgeable laypersons, and other professionals,... |
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 Ophtho Notes: The Essential Guide
Practical and easy-to-read, this point-of-care reference provides a succinct,
clinical overview of eye anatomy, disease, and treatment. Unlike many ophthalmic
handbooks, OPHTHO NOTES classifies disease based upon etiology, rather than
presenting signs and symptoms. This classification helps to compartmentalize ... |  |  Design Integrations: Research and Collaboration
Design Integrations calls for an innovative rethinking of design education, one that recognizes the changing modes of design and the shifting forms of user experience. The contributors urge new methods of approach that focus on interdisciplinary collaboration between the academic and business worlds. These essays, among the... |  |  Disinfection and Decontamination: Principles, Applications and Related Issues
In the battle between humans and microbes, knowledge may be not only the best weapon but also the best defense. Pulling contributions from 34 experts into a unified presentation, Disinfection and Decontamination: Principles, Applications, and Related Issues provides coverage that is both sophisticated and practical. The book reviews... |
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