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The Big Book of Marketing (Marketing/Sales/Adv & Promo)
The Big Book of Marketing (Marketing/Sales/Adv & Promo)

"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association

"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public...

Textbook of Healthcare Ethics
Textbook of Healthcare Ethics

1 Historical Introduction INTRODUCTION This chapter is mainly about the history of medicine and its ethics. As usually c- ceived, history is retrograde: It is what happened yesterday, and, much as we may try, it is what happened yesterday seen with a set of today’s eyes. Trying to understand yesterday’s culture may help us put on...

Start Your Own Business, Sixth Edition: The Only Startup Book You'll Ever Need
Start Your Own Business, Sixth Edition: The Only Startup Book You'll Ever Need
Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and...
Practical Management of Haemoglobinopathies
Practical Management of Haemoglobinopathies

Presents a comprehensive picture of care, including diagnostic, therapeutic, and psychosocial aspects. The contributors cover basic science and epidemiological aspects of the public health challenge, but maintain a focus on the day to day issues encountered in dealing with affected people.

Containing clear, practical advice,...

Epidemiology of Pediatric Sports Injuries: Individual Sports (Medicine and Sport Science, Vol. 48)
Epidemiology of Pediatric Sports Injuries: Individual Sports (Medicine and Sport Science, Vol. 48)

Epidemiology of Pediatric Sport Injuries reviews integratively the existing data on distribution and determinants of injury rates in a variety of sports, and suggests injury prevention measures and guidelines for further research. This volume focuses on individual sports, as the next volume will discuss team sports. Together the two volumes...

Complementary and Alternative Therapies for Epilepsy
Complementary and Alternative Therapies for Epilepsy

"Epilepsy is a difficult illness to control up to 35% of patients do not respond fully to traditional medical treatments. For this reason, many sufferers choose to rely on or incorporate complementary and alternative medicine (CAM) into their treatment regimens. Written for physicians, knowledgeable laypersons, and other professionals,...

Ophtho Notes: The Essential Guide
Ophtho Notes: The Essential Guide

Practical and easy-to-read, this point-of-care reference provides a succinct,
clinical overview of eye anatomy, disease, and treatment. Unlike many ophthalmic
handbooks, OPHTHO NOTES classifies disease based upon etiology, rather than
presenting signs and symptoms. This classification helps to compartmentalize
...

Design Integrations: Research and Collaboration
Design Integrations: Research and Collaboration

Design Integrations calls for an innovative rethinking of design education, one that recognizes the changing modes of design and the shifting forms of user experience. The contributors urge new methods of approach that focus on interdisciplinary collaboration between the academic and business worlds. These essays, among the...

Disinfection and Decontamination: Principles, Applications and Related Issues
Disinfection and Decontamination: Principles, Applications and Related Issues

In the battle between humans and microbes, knowledge may be not only the best weapon but also the best defense. Pulling contributions from 34 experts into a unified presentation, Disinfection and Decontamination: Principles, Applications, and Related Issues provides coverage that is both sophisticated and practical. The book reviews...

Type 2 Diabetes: Principles and Practice, Second Edition
Type 2 Diabetes: Principles and Practice, Second Edition

The incidence and prevalence of type 2 diabetes mellitus have increased dramatically in modernized and developing nations over the past few decades. Thoroughly revised and expanded, this Second Edition responds to the epidemic and supplies a current overview and guide to the management of diabetes in the modern healthcare environment. This...

Computational Intelligence in Biomedical Engineering
Computational Intelligence in Biomedical Engineering

As in many other fields, biomedical engineers benefit from the use of computational intelligence (CI) tools to solve complex and non-linear problems. The benefits could be even greater if there were scientific literature that specifically focused on the biomedical applications of computational intelligence techniques. The first comprehensive...

Manipulation Under Anesthesia
Manipulation Under Anesthesia

Spinal manipulation under anesthesia (MUA) is a procedure intended for patients who suffer from musculoskeletal disorders in conjunction with biomechanical dysfunction. Performed using monitored anesthesia care, this technique is overcoming its controversial image and receiving regular use by a great number of practitioners.

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