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REPOSITIONING:  Marketing in an Era of Competition, Change and Crisis
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

The book that completes Positioning . . .

Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are...

The Unbreakable Child
The Unbreakable Child

Grim yet ultimately inspiring, this harrowing biography catalogues years of institutional abuse that took place in the Saint Thomas–Saint Vincent Orphan Asylum, a Catholic orphanage in Anchorage, Kentucky. After many years of neglect by their drug-addicted mother, Kim and her three older sisters were...

Human Ear Recognition by Computer (Advances in Pattern Recognition)
Human Ear Recognition by Computer (Advances in Pattern Recognition)

Biometrics deals with recognition of individuals based on their physiological or behavioral characteristics. The human ear is a new feature in biometrics that has several merits over the more common face, fingerprint and iris biometrics. Unlike the fingerprint and iris, it can be easily captured from a distance without a fully cooperative...

Magic Universe: A Grand Tour of Modern Science
Magic Universe: A Grand Tour of Modern Science

As a prolific author, BBC commentator, and magazine editor, Nigel Calder has spent a lifetime spotting and explaining the big discoveries in all branches of science. In Magic Universe, he draws on his vast experience to offer readers a lively, far-reaching look at modern science in all its glory, shedding light on the latest ideas in...

Dead Man's Folly (Agatha Christie Collection)
Dead Man's Folly (Agatha Christie Collection)

HEN I WAS NINETEEN, I was first enveloped by the feminine principle, albeit in a hidden form. As I arrived on the Delhi tarmac straight f r om Nebraska and inhaled the scent of smoke, urine and feces, rotting fruit, and incense, I knew I was home. F r om that moment on, the sway of brilliant saris, the curve of water jugs, the feel of chilis...

CodeIgniter 1.7 professional development
CodeIgniter 1.7 professional development

CodeIgniter is an open source PHP framework with a small footprint and exceptional performance. It gives you a rich set of libraries for common tasks, with a simple interface to access them. There are several unexplored aspects of CodeIgniter that can help developers build applications more easily and quickly. In this book, you will learn the...

Frommer's Bali & Lombok (Frommer's Complete)
Frommer's Bali & Lombok (Frommer's Complete)

Bali and Lombok, two islands in Indonesia, are ideal for adventure travelers, eco-tourists, and culture vultures. Frommer's Bali & Lombok includes information on:

  • Plan an adventurous vacation, whether you're hiking, practicing yoga, sailing, scuba diving, or surfing your way around Bali and Lombok.
  • ...
Frommer's Las Vegas 2010 (Frommer's Complete)
Frommer's Las Vegas 2010 (Frommer's Complete)

Completely updated every year (unlike most of the competition), Frommer's Las Vegas features lavish full-color photos of the spectacle that awaits you. This is simply the most frank, funny, outrageous guide you can buy and it's much more up-to-date and indepth than its competition.

Our author is completely on top of the...

iPad Made Simple
iPad Made Simple

Get the most out of your iPad with iPad Made Simple—learn all the key features, understand what’s new, and utilize dozens of time-saving tips and tricks. This book includes over 740 pages of easy-to-read instructions and over 1,000 carefully annotated screen shots to guide you to iPad mastery.

With iPad...

Eberron Player's Guide: A 4th Edition D&D Supplement
Eberron Player's Guide: A 4th Edition D&D Supplement

The complete guide to building Eberron(R) characters.

The Eberron Player's Guide presents the film noir world of Eberron from the point of view of the adventurer exploring it. This product includes everything a player needs to create their character for a D&D(R) campaign in
...

The 100 Simple Secrets of Happy People: What Scientists Have Learned and How You Can Use It
The 100 Simple Secrets of Happy People: What Scientists Have Learned and How You Can Use It

Experts have spent their careers investigating what makes people happy. While their methods are sound and their conclusions valuable, the results often remain hidden in obscure scholarly journals. At last, social scientist and psychologist David Niven, Ph. D., has cut through the scientific gobbledygook. After examining over a thousand of the...

Excel 2010: The Missing Manual
Excel 2010: The Missing Manual

Excel, the world's most popular spreadsheet program, has the muscle to analyze heaps of data. Beyond basic number-crunching, Excel 2010 has many impressive features that are hard to find, much less master -- especially from online help pages. This Missing Manual clearly explains how everything works with a unique and witty style...

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