Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of...

Service-Oriented Architecture (SOA) is at the heart of a revolutionary computing platform that is being adopted world-wide and has earned the support of every major software provider. In Service-Oriented Architecture: Concepts,...

Nokia's Series 40 Developer Platform gives Java developers access to the world's highest-volume, fastest-growing, and most exciting mobile markets. Nokia sells close to 100 million units...

The first book to fully reflect the new ASP.NET 2.0 Beta, ASP.NET v. 2.0—The Beta Version...

World-wide there are more overweight and obese people (1 billion) than there are malnourished (0.8 billion). Today the challenge lies not just in meeting basic nutritional needs, but providing additional protective ingredients to help prevent the major chronic diseases associated with obesity. Biotechnology has become an important tool in...

As a prolific author, BBC commentator, and magazine editor, Nigel Calder has spent a lifetime spotting and explaining the big discoveries in all branches of science. In Magic Universe, he draws on his vast experience to offer readers a lively, far-reaching look at modern science in all its glory, shedding light on the latest ideas in...

Data compression is one of the most important fields and tools in modern computing. From archiving data, to CD-ROMs, and from coding theory to image analysis, many facets of modern computing rely upon data compression. This book provides a comprehensive reference for the many different types and methods of compression. Included are a detailed...

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Mirror neurons may hold the brain's key to social interaction - each coding not only a particular action or emotion but also the recognition of that action or emotion in others. The Mirror System Hypothesis adds an evolutionary arrow to the story - from the mirror system for hand actions, shared with monkeys and chimpanzees, to the...

Like all engineering activities, computer programming is both craft and science. Building a bridge or a computer program requires familiarity with the known techniques for the overall design of similar artifacts. And making intelligent choices among the available techniques and designs requires understanding of the mathematical principles...