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Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands
Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of...

Molecular Pathology (Modules in Life Sciences)
Molecular Pathology (Modules in Life Sciences)

Written by an acknowledged expert in the field, this book is an invaluable introductory guide for students studying chemistry, biochemistry and medicine. Provides a simple description of how aspects of molecular patholgy affect diseases.

It is my pleasure to acknowledge the enthusiasm and expertise of the chapter authors who
...
Advances in Chemical Physics, Computational Methods for Protein Folding (Volume 120)
Advances in Chemical Physics, Computational Methods for Protein Folding (Volume 120)

Since the first attempts to model proteins on a computer began almost thirty years ago, our understanding of protein structure and dynamics has dramatically increased. Spectroscopic measurement techniques continue to improve in resolution and sensitivity, allowing a wealth of information to be obtained with regard to the kinetics of protein...

Hypertension Primer: The Essentials of High Blood Pressure
Hypertension Primer: The Essentials of High Blood Pressure
We are delighted to bring you the Hypertension Primer, Third Edition, a decade after the First Edition was launched. Given the breadth and depth of information available in the continuously expanding field of hypertension, our Primer remains a...
Cardiac Repolarization (Contemporary Cardiology)
Cardiac Repolarization (Contemporary Cardiology)
There are a number of excellent books on molecular biology, single-channel electrophysiology, animal experimentation, and clinical electrophysiology. However, the past decade has seen an explosion of knowledge and radical changes in our understanding of ventricular repolarization as an integral part of the cardiac electrophysiologic...
Tumor Targeting in Cancer Therapy (Cancer Drug Discovery and Development)
Tumor Targeting in Cancer Therapy (Cancer Drug Discovery and Development)

In Tumor Targeting in Cancer Therapy, Dr. Michel Pagé and a panel of authoritative experts from the drug industry, clinics, and academia introduce the principles and techniques of tumor targeting and critically survey their applications from laboratory to bedside. By concisely synthesizing the many technical details, the authors...

Game On: Energize Your Business with Social Media Games
Game On: Energize Your Business with Social Media Games

A never-before published look at the many possibilities of social game development

As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitable form of...

iOS Components and Frameworks: Understanding the Advanced Features of the iOS SDK (Developer's Library)
iOS Components and Frameworks: Understanding the Advanced Features of the iOS SDK (Developer's Library)

Take Your Next Leap Forward as an iOS App Developer! Covers iOS 7 and Xcode 5

 

iOS Components and Frameworks will help you leverage iOS’s powerful components and frameworks to build apps with outstanding performance, reliability,...

Water-Related Death Investigation: Practical Methods and Forensic Applications
Water-Related Death Investigation: Practical Methods and Forensic Applications

All too often, police called to the scene of a water-related death may consider it an accidental drowning before they even arrive. But the investigation of these types of deaths requires the same careful and thorough documentation as in other potentially non-natural deaths and these efforts must be carried through all stages of investigation....

Evidentialism and its Discontents
Evidentialism and its Discontents

Few concepts have been considered as essential to the theory of knowledge and rational belief as that of evidence. The simplest theory which accounts for this is evidentialism, the view that epistemic justification for belief--the kind of justification typically taken to be required for knowledge--is determined solely by considerations...

The Life of William Shakespeare: A Critical Biography
The Life of William Shakespeare: A Critical Biography

The Life of William Shakespeare is a fascinating and wide-ranging exploration of Shakespeare's life and works focusing on oftern neglected literary and historical contexts: what Shakespeare read, who he worked with as an author and an actor, and how these various collaborations may have affected his writing. Written by an eminent...

Relationship Marketing: Exploring Relational Strategies in Marketing
Relationship Marketing: Exploring Relational Strategies in Marketing

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and...

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