Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of...

Since the first attempts to model proteins on a computer began almost thirty years ago, our understanding of protein structure and dynamics has dramatically increased. Spectroscopic measurement techniques continue to improve in resolution and sensitivity, allowing a wealth of information to be obtained with regard to the kinetics of protein...

In Tumor Targeting in Cancer Therapy, Dr. Michel Pagé and a panel of authoritative experts from the drug industry, clinics, and academia introduce the principles and techniques of tumor targeting and critically survey their applications from laboratory to bedside. By concisely synthesizing the many technical details, the authors...

As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitable form of...

iOS Components and Frameworks will help you leverage iOS’s powerful components and frameworks to build apps with outstanding performance, reliability,...

All too often, police called to the scene of a water-related death may consider it an accidental drowning before they even arrive. But the investigation of these types of deaths requires the same careful and thorough documentation as in other potentially non-natural deaths and these efforts must be carried through all stages of investigation....

Few concepts have been considered as essential to the theory of knowledge and rational belief as that of evidence. The simplest theory which accounts for this is evidentialism, the view that epistemic justification for belief--the kind of justification typically taken to be required for knowledge--is determined solely by considerations...

The Life of William Shakespeare is a fascinating and wide-ranging exploration of Shakespeare's life and works focusing on oftern neglected literary and historical contexts: what Shakespeare read, who he worked with as an author and an actor, and how these various collaborations may have affected his writing. Written by an eminent...

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and...