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Advertisers at Work
Advertisers at Work

“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.”

Mark Tungate, author of Adland: A Global History of...

How to Secure Your H-1B Visa: A Practical Guide for International Professionals and Their US Employers
How to Secure Your H-1B Visa: A Practical Guide for International Professionals and Their US Employers

"James Bach and Robert Werner’s How to Secure Your H-1B Visa is written for both employers and the workers they hire." Andrew Hacker, "The Frenzy about High-Tech Talent", The New York Review of Books, July 9, 2015

The H-1B visa is the gateway for the world’s best and...

Managing Humans: Biting and Humorous Tales of a Software Engineering Manager
Managing Humans: Biting and Humorous Tales of a Software Engineering Manager

The humor and insights in the 2nd Edition of Managing Humans are drawn from Michael Lopp's management experiences at Apple, Netscape, Symantec, and Borland, among others. This book is full of stories based on companies in the Silicon Valley where people have been known to yell at each other and occasionally throw...

Organ Transplants: Making the Most of Your Gift of Life (Patient Centered Guides)
Organ Transplants: Making the Most of Your Gift of Life (Patient Centered Guides)

Over 64,000 people in the US are living in limbo, awaiting an organ transplant.The good news about organ transplants is that they are becoming fairly routine surgical procedures. The even better news is that they do work miracles. People who have been in ill health for years often describe a feeling of being reborn after a...

In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it...

Super Searchers Go to School: Sharing Online Strategies with K-12 Students, Teachers, and Librarians (Super Searchers series)
Super Searchers Go to School: Sharing Online Strategies with K-12 Students, Teachers, and Librarians (Super Searchers series)
In 1976, fresh out of library school, I landed an impressive first professional gig. Hired to lead a team of scientists from the Franklin Institute in creating an online database on carcinogen research for Stanford University, I was in absolute awe of the knowledge and expertise of my project partners. But it was...
Pervasive Developmental Disorders: Finding a Diagnosis and Getting Help (Patient Centered Guides)
Pervasive Developmental Disorders: Finding a Diagnosis and Getting Help (Patient Centered Guides)

Pervasive developmental disorders (PDD) include autism and a range of other neurological disorders. This book focuses on the most common, PDD-NOS (not otherwise specified). There are at least 250,000 Americans with this diagnosis, one-third of which are children. (According to researchers, there may be as many as twice that number...

Making Crime Television: Producing Entertaining Representations of Crime for Television Broadcast
Making Crime Television: Producing Entertaining Representations of Crime for Television Broadcast

This book employs actor-network theory in order to examine how representations of crime are produced for contemporary prime-time television dramas. As a unique examination of the production of contemporary crime television dramas, particularly their writing process, Making Crime Television: Producing Entertaining Representations of...

Big Data Forensics: Learning Hadoop Investigations
Big Data Forensics: Learning Hadoop Investigations

Perform forensic investigations on Hadoop clusters with cutting-edge tools and techniques

About This Book

  • Identify, collect, and analyze Hadoop evidence forensically
  • Learn about Hadoop's internals and Big Data file storage concepts
  • A step-by-step guide to help you...
Lean Customer Development: Building Products Your Customers Will Buy
Lean Customer Development: Building Products Your Customers Will Buy

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and...

Getting an Information Security Job For Dummies
Getting an Information Security Job For Dummies

Get prepared for your Information Security job search! Do you want to equip yourself with the knowledge necessary to succeed in the Information Security job market? If so, you've come to the right place. Packed with the latest and most effective strategies for landing a lucrative job in this popular and quickly-growing field, Getting an...

Getting a Big Data Job For Dummies
Getting a Big Data Job For Dummies

Hone your analytic talents and become part of the next big thing

Getting a Big Data Job For Dummies is the ultimate guide to landing a position in one of the fastest-growing fields in the modern economy. Learn exactly what "big data" means, why it's so important across all industries, and how you can...

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