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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

The Definitive Guide to the New State-of-the-Art in Marketing Metrics

 

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...

Business Intelligence with SQL Server Reporting Services
Business Intelligence with SQL Server Reporting Services

Business Intelligence with SQL Server Reporting Services helps you deliver business intelligence with panache. Harness the power of the Reporting Services toolkit to combine charts, gauges, sparklines, indicators, and maps into compelling dashboards and scorecards. Create compelling visualizations that seize your audience’s...

Make: Electronics: Learning Through Discovery
Make: Electronics: Learning Through Discovery

"This is teaching at its best!"

--Hans Camenzind, inventor of the 555 timer (the world's most successful integrated circuit), and author of Much Ado About Almost Nothing: Man's Encounter with the Electron (Booklocker.com)

"A fabulous book: well written, well paced, fun,...

Pro SQL Database for Windows Azure: SQL Server in the Cloud
Pro SQL Database for Windows Azure: SQL Server in the Cloud

Pro SQL Database for Windows Azure, 2nd Edition shows how to create enterprise-level database deployments without the usual investment in datacenter and other infrastructure. Take advantage instead of Microsoft’s worldwide backbone for cloud computing that delivers all the power of SQL Server in the form of the cloud-based...

Investing Demystified
Investing Demystified
The first Demystified guide to take the mystery out of investing, Investing Demystified provides independent investors with hands-on explanations of basic investing topics without needless detours. Built around the no-nonsense model that has made Demystified one of McGraw-Hill's most popular series, this helpful and practical self-teaching guide...
Invest Like a Guru: How to Generate Higher Returns At Reduced Risk With Value Investing
Invest Like a Guru: How to Generate Higher Returns At Reduced Risk With Value Investing

Adopt the investment strategy that built Warren Buffett's fortune

Invest Like a Guru provides an invaluable resource for high-quality-focused value investing, with expert insight and practical tools for implementation. Written by the man behind GuruFocus.com, this book expands on the site's value...

How the Stock Market Works: A Beginner's Guide to Investment
How the Stock Market Works: A Beginner's Guide to Investment

People are constantly being affected by the fluctuations in the global economy and by financial uncertainty - with major impacts on their savings, portfolios and pensions. Some might see recessions as the very worst time to invest in the stock market, but many of the world's most successful investors insist that a market downturn is the...

Excel Formulas and Functions For Dummies
Excel Formulas and Functions For Dummies

Put the power of Excel formulas and functions to work for you!

Excel is a complex program. Mastering the use of formulas and functions lets you use Excel to compute useful day-to-day information, such as calculating the true cost of credit card purchases or comparing 15-year and 30-year mortgage costs. This fun and friendly...

The McKinsey Mind: Understanding and Implementing the Problem-Solving Tools and Management Techniques
The McKinsey Mind: Understanding and Implementing the Problem-Solving Tools and Management Techniques

The First Step-by-Step Manual for Achieving McKinsey-Style Solutions­­and Success

International bestseller The McKinsey Way provided a through-the-keyhole look at McKinsey & Co., history's most prestigious consulting firm. Now, the follow-up implementation manual, The McKinsey Mind,...

Introduction to Google Analytics: A Guide for Absolute Beginners
Introduction to Google Analytics: A Guide for Absolute Beginners

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the...

Cloud Computing and SOA Convergence in Your Enterprise: A Step-by-Step Guide
Cloud Computing and SOA Convergence in Your Enterprise: A Step-by-Step Guide

Massive, disruptive change is coming to IT as Software as a Service (SaaS), SOA, mashups, Web 2.0, and cloud computing truly come of age. Now, one of the world’s leading IT innovators explains what it all means—coherently, thoroughly, and authoritatively.

Writing for IT executives, architects, and developers
...

Accounting: What the Numbers Mean
Accounting: What the Numbers Mean

Accounting has become known as the language of business. This new edition is written to meet the needs of those students who will not be accountants but who do need to understand accounting to learn the key language that embarks us in the business world. Marshall, the leading text in the Survey market, takes readers through the basics: what...

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