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Higher Returns from Safe Investments: Using Bonds, Stocks, and Options to Generate Lifetime Income
Higher Returns from Safe Investments: Using Bonds, Stocks, and Options to Generate Lifetime Income

“Marvin Appel is a discerning and highly regarded money manager. In this concise but compelling text, he shows how individual investors can use a range of fixed-income strategies to gain superior returns while ably managing risk.” --Nelson Freeburg, Editor, Formula Research

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

The Definitive Guide to the New State-of-the-Art in Marketing Metrics

 

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...

Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation
Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation

It's the trap that ensnares virtually every business. We focus on process: "how" we're doing the job. And we forget about the bigger issue: "what" we're doing and "why" we're doing it. That's why we're leaving so much value on the table. In Rethink, business architect Ric Merrifield...

Money Management For Canadians All-in-One Desk Reference For Dummies
Money Management For Canadians All-in-One Desk Reference For Dummies

All the information you need to manage your money wisely in one great guide

Looking to expand your knowledge of money management? This all-in-one resource is the tool you need. From dealing with debt and setting financial goals to starting a small business and planning your estate, this indispensable desk reference is bursting with...

CRM Fundamentals
CRM Fundamentals

Many of you reading this book are about to embark on the journey of implementing customer relationship management (CRM) software within your organization; some of you are completely new to CRM, while others have been through a CRM implementation with varied success. This book was written to provide business leaders and stakeholders with a...

Microsoft Windows Identity Foundation Cookbook
Microsoft Windows Identity Foundation Cookbook
I still remember sitting down with my brand new copy of Writing Secure Code by Michael Howard and David LeBlanc. Having moved beyond writing relatively simple intranet web reports, (before the term "Bl" came to embody what at the time we thought was an incredibly innovative way to display call center metrics for managing...
Expert Oracle Application Express Plugins: Building Reusable Components (Expert Apress)
Expert Oracle Application Express Plugins: Building Reusable Components (Expert Apress)

Expert Oracle Application Express Plugins is your “go to” book on the groundbreaking plugin architecture introduced in Oracle Application Express 4.0. Using the new APEX functionality, you can create well-packaged, documented, reusable components and reliably leverage your coding investments across many applications....

Master Data Management and Customer Data Integration for a Global Enterprise
Master Data Management and Customer Data Integration for a Global Enterprise

This book is about interesting and exciting new developments in the area of information management. These developments are focused on new ways of structuring, choosing, understanding, and integrating information that is needed to run a business, service customers, and comply with numerous regulatory requirements.

To...

Recommender Systems: An Introduction
Recommender Systems: An Introduction

“Which digital camera should I buy? What is the best holiday for me and my family? Which is the best investment for supporting the education of my children? Which movie should I rent? Which web sites will I find interesting? Which book should I buy for my next vacation? Which degree and university are the best for my...

The Blackwell Encyclopedic Dictionary of Finance (Blackwell Encyclopedia of Management)
The Blackwell Encyclopedic Dictionary of Finance (Blackwell Encyclopedia of Management)

Although the basic purposes of finance, and the nature of the core instruments used in attaining them, are relatively constant, recent years have seen an explosion in complexity of both products and techniques.

A number of forces are driving this explosion. The first is internationalization encompassing a dramatic growth in...

Professional Test Driven Development with C#: Developing Real World Applications with TDD
Professional Test Driven Development with C#: Developing Real World Applications with TDD

AS A CONSULTANT, I WORK WITH MANY DEVELOPERS. At each client I get to meet a new team and see how they develop software. I ’ ve seen great teams, and I ’ ve seen teams that are so broken they have never had a successful project. Over the years I ’ ve noticed that different teams along this success continuum have different...

Mobile Networks and Management: First International Conference
Mobile Networks and Management: First International Conference

The First International ICST Conference on Mobile Networks and Management (MONAMI) was held in Athens, Greece during October 13–14, 2009, hosted by the National Technical University of Athens. Through what we hope will be a long-lasting series of events, this new international conference aims at bringing together top researchers,...

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