In the Web 2.0 era, leveraging the collective power of user contributions, interactions, and feedback is the key to market dominance. A new...

Discover the origins of some of the most popular drug therapies on the market today, including penicillin, Minoxidil, Viagra®, and "the pill." This guide to drug synthesis and discovery focuses on case histories. Organized by drug category, the...

Inventors at Work: The Minds and Motivation Behind Modern Inventions is a collection of interviews with inventors of famous products, innovations, and technologies that have made life easier or even changed the way we live. All of these scientists, engineers, wild-eyed geniuses, and amateur technologists have dedicated their...

" …significant and timely. Johnson is masterful at writing in...

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales...

Visual Studio is your essential tool for Windows programming. Visual Studio 2013 features important updates to the user interface and to productivity. In Professional Visual Studio 2013, author, Microsoft Certified Trainer, and Microsoft Visual C# MVP Bruce Johnson brings three...

Now, anyone curious about robotics can inexpensively build and enjoy their very own robot using any Palm handheld for the brains. Originally developed by Carnegie Mellon University robotics department graduate students, this prototype has enjoyed a cult following among enthusiasts. Using...