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Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.

Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services,...

Approximation Algorithms for NP-Hard Problems
Approximation Algorithms for NP-Hard Problems

Approximation algorithms have developed in response to the impossibility of solving a great variety of important optimization problems. Too frequently, when attempting to get a solution for a problem, one is confronted with the fact that the problem is NP-haid. This, in the words of Garey and Johnson, means "I can't find an...

Leadership Passages : The Personal and Professional Transitions That Make or Break a Leader
Leadership Passages : The Personal and Professional Transitions That Make or Break a Leader

Leaders face numerous critical crossroads in their careers, moments that can provide extraordinary learning and growth opportunities or ensnare them and prevent further development. The good thing about these passages is that they’re predictable, and with proper preparation, leaders not only can survive them to become stronger but can use...

Microsoft  Office Project 2007 Step by Step
Microsoft Office Project 2007 Step by Step

The smart way to learn Microsoft Office Project 2007-one step at a time!

Experience learning made easy-and quickly teach yourself how to manage your projects with Project 2007. With Step By Step, you set the pace-building and practicing the skills you need, just when you need them!

  • Build a project plan and...
Photonic Crystals: Molding the Flow of Light (Second Edition)
Photonic Crystals: Molding the Flow of Light (Second Edition)
Since it was first published in 1995, Photonic Crystals has remained the definitive text for both undergraduates and researchers on photonic band-gap materials and their use in controlling the propagation of light. This newly expanded and revised edition covers the latest developments in the field, providing the most up-to-date, concise,...
Terrorism's Unanswered Questions (Praeger Security International)
Terrorism's Unanswered Questions (Praeger Security International)

Despite the growth of interest in the study of terrorism since 9/11, terrorism analysts rarely take a multidisciplinary approach to the subject. This leaves a number of terrorism's characteristics to be explored in new and unique ways. Terrorism's Unanswered Questions brings together scholars from the fields of criminology,...

The Astronaut Maker: How One Mysterious Engineer Ran Human Spaceflight for a Generation
The Astronaut Maker: How One Mysterious Engineer Ran Human Spaceflight for a Generation
One of the most elusive and controversial figures in NASA’s history, George W. S. Abbey was called “the Dark Lord,” “the Godfather,” and “UNO”—short for unidentified NASA official. He was said to be secretive, despotic, a Space Age Machiavelli. Yet Abbey had more influence...
The New Rules of Engagement: Life-Work Balance and Employee Commitment
The New Rules of Engagement: Life-Work Balance and Employee Commitment
This book offers practical, down-to-earth solutions for developing a new psychological contract between employer and employee, leading to improved productivity, retention of key employees, attracting a better caliber of new employees, and more.

How many of your employees care enough about their work, or your organization, to do anything...

Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns
Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns

Without a great marketing plan, even the world’s best product will sit on the shelves. Powerhouse Marketing Plans gives you the tools you need to create a dynamic and successful campaign, showing you how to drive the sales of your products in the stratosphere using the same proven strategies of well-known companies who’ve...

Show Me Microsoft Office Access 2003
Show Me Microsoft Office Access 2003
Microsoft Office Access 2003 provides powerful new tools with which to manage data, find and retrieve information faster than ever, share information, and integrate solutions with server side products. Access 2003 incorporates some of the latest technologies such as XML and Microsoft SharePoint to extend data exchange over an intranet or the...
Legacy of Secrecy: The Long Shadow of the JFK Assassination
Legacy of Secrecy: The Long Shadow of the JFK Assassination
John F. Kennedy's assassination launched a frantic search to find his killers. It also launched a flurry of covert actions by Lyndon Johnson, Robert F. Kennedy, and other top officials to hide the fact that in November 1963 the United States was on the brink of invading Cuba, as part of a JFK-authorized coup. The coup plan's...
Activist Business Ethics
Activist Business Ethics
“The truth can wait, for it lives a long life”
(Arthur Schopenhauer, German philosopher, 1788-1860)

The philosopher Schopenhauer believed in the eventual triumph of truth, despite the disappointments engendered by his indifferent contemporaries. Two centuries later, we live in a time of accelerated changes, and we do not
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