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The Big Book of Marketing (Marketing/Sales/Adv & Promo)
The Big Book of Marketing (Marketing/Sales/Adv & Promo)

"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association

"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public...

Beginning SOLID Principles and Design Patterns for ASP.NET  Developers
Beginning SOLID Principles and Design Patterns for ASP.NET Developers

This book teaches you all the essential knowledge required to learn and apply time-proven SOLID principles of object-oriented design and important design patterns in ASP.NET Core 1.0 (formerly ASP.NET 5) applications. You will learn to write server-side as well as client-side code that makes use of proven practices and patterns.

...

Seduction: A History From the Enlightenment to the Present
Seduction: A History From the Enlightenment to the Present

A brilliantly original history that explores the shifting cultural mores of courtship, told through the lives of remarkable women and men throughout history.

If sex has generally been a private matter, seduction has always been of intense public interest. Whether the stuff of front-page tabloid news, the
...
The RHS Book of Flower Poetry and Prose: Writers and Artists in the Garden
The RHS Book of Flower Poetry and Prose: Writers and Artists in the Garden

Artists and writers have always been drawn to flowers, as sources of inspiration, for simple enjoyment, and flowers themselves have been the muses for many of our greatest and most memorable works of art.
 
This volume brings together the best flower poetry and prose from a broad range of writers, from
...

Jump-Starting America: How Breakthrough Science Can Revive Economic Growth and the American Dream
Jump-Starting America: How Breakthrough Science Can Revive Economic Growth and the American Dream
The untold story of how America once created the most successful economy the world has ever seen and how we can do it again.

The American economy glitters on the outside, but the reality is quite different. Job opportunities and economic growth are increasingly concentrated in a few crowded coastal enclaves.
...
KD: Kevin Durant's Relentless Pursuit to Be the Greatest
KD: Kevin Durant's Relentless Pursuit to Be the Greatest
Golden State Warriors insider and bestselling author Marcus Thompson delivers the definitive biography of one of the most extraordinary basketball players in NBA history—Kevin Durant.

The NBA has never seen a player quite like Kevin Durant. Larry Bird wasn’t as quick, Magic Johnson didn’t have such
...
The Astronaut Maker: How One Mysterious Engineer Ran Human Spaceflight for a Generation
The Astronaut Maker: How One Mysterious Engineer Ran Human Spaceflight for a Generation
One of the most elusive and controversial figures in NASA’s history, George W. S. Abbey was called “the Dark Lord,” “the Godfather,” and “UNO”—short for unidentified NASA official. He was said to be secretive, despotic, a Space Age Machiavelli. Yet Abbey had more influence...
Database Concepts (6th Edition)
Database Concepts (6th Edition)
Colin Johnson is a production supervisor for a small manufacturer in Seattle. Several years ago, Colin wanted to build a database to keep track of components in product packages. At the time, he was using a spreadsheet to perform this task, but he could not get the reports he needed from the spreadsheet. Colin had heard about...
Security Controls Evaluation, Testing, and Assessment Handbook
Security Controls Evaluation, Testing, and Assessment Handbook

Security Controls Evaluation, Testing, and Assessment Handbook provides a current and well-developed approach to evaluation and testing of security controls to prove they are functioning correctly in today's IT systems. This handbook shows you how to evaluate, examine, and test installed security controls in the world of...

Creative Alchemy: Meditations, Rituals, and Experiments to Free Your Inner Magic
Creative Alchemy: Meditations, Rituals, and Experiments to Free Your Inner Magic

Creativity guru Marlo Johnson guides readers through 88 transformative meditations, rituals, and experiments designed to foster personal growth through the power of conscious creation. Featuring dreamy marbled-paper interiors and a refreshing combination of down-to-earth practical instruction and insightful spiritual guidance, this gem of a...

Doing Data Science: Straight Talk from the Frontline
Doing Data Science: Straight Talk from the Frontline

Now that people are aware that data can make the difference in an election or a business model, data science as an occupation is gaining ground. But how can you get started working in a wide-ranging, interdisciplinary field that’s so clouded in hype? This insightful book, based on Columbia University’s Introduction to...

Architects of Intelligence: The truth about AI from the people building it
Architects of Intelligence: The truth about AI from the people building it

Financial Times Best Books of the Year 2018

TechRepublic Top Books Every Techie Should Read

Book Description

How will AI evolve and what major innovations are on the horizon? What will its impact be on the job market, economy, and society? What is the path toward human-level...

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