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The Big Book of Marketing (Marketing/Sales/Adv & Promo)
The Big Book of Marketing (Marketing/Sales/Adv & Promo)

"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association

"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public...

Shanghai Street Style
Shanghai Street Style

Although fashion fixtures and A-list celebrities pack the front rows at the biggest, most glamorous shows at fashion week, the most creative attire is often found not on the catwalks or inside the auditoriums but on the streets. Nowhere is this more evident than in the cosmopolitan city of Shanghai, where a vintage Vivienne Westwood frock...

Black Families at the Crossroads: Challenges and Prospects
Black Families at the Crossroads: Challenges and Prospects
This updated edition of the classic book Black Families at the Crossroads offers a comprehensive examination of the diverse and complex issues surrounding Black families. Leanor Boulin Johnson and Robert Staples combine more than sixty years of writing and research on Black families to offer insights into the pre-slavery development of the Black...
Linux Application Development (2nd Edition)
Linux Application Development (2nd Edition)

"The first edition of this book has always been kept within arm's reach of my desk due to the wonderful explanations of all areas of the Linux userspace API. This second edition greatly overshadows the first one, and will replace it."
--Greg Kroah-Hartman, Linux kernel programmer

Develop Software that...

Outsourcing: The Definitive View, Applications, and Implications
Outsourcing: The Definitive View, Applications, and Implications
Outsourcing is the hottest topic in business, and it will likely stay that way. Managers, workers, executives, and almost anyone else involved in any large business will probably have to deal with it one day, in one way or another. Outsourcing is a business issue first and foremost, but it's also a political, personal, and cultural issue...
International Encyclopedia of the Social Sciences (9 vol. set)
International Encyclopedia of the Social Sciences (9 vol. set)

Late in 2004 I received a telephone call from Hélène Potter, director of new product development for Macmillan Reference USA—an imprint of Gale. I did not realize immediately that it was the telephone call that would shape a large share of my intellectual activity for the next three years. In fact, I recall hearing about a...

Interpreting the CMMI: A Process Improvement Approach
Interpreting the CMMI: A Process Improvement Approach

Written by experienced process improvement professionals who have developed and implemented systems in organizations around the world, Interpreting the CMMI: A Process Improvement Approach provides you with specific techniques for performing process improvement using the CMMI and the family of CMMI models. Kulpa and Johnson describe the...

Histology Image Review CD-ROM
Histology Image Review CD-ROM
Histology is an image intensive subject. However, this should not necessitate students’ memorization of illustrated material and associated questions. Histology requires an organized approach to the recognition of the microscopic anatomy of tissues and a strong knowledge base concerning the structure and function of those...
Expert Oracle Exadata
Expert Oracle Exadata

Expert Oracle Exadata, 2nd Edition opens up the internals of Oracle's Exadata platform so that you can fully benefit from the most performant and scalable database hardware appliance capable of running Oracle Database. This edition is fully-updated to cover Exadata 5-2 and Oracle Database 12c. If you're new to Exadata,...

Show Me Macromedia Flash MX 2004
Show Me Macromedia Flash MX 2004

Show Me Macromedia Flash MX offers readers a fast, visual way to learn Flash MX, solve problems, and get work done!

  • Step-by-step instructions with accompanying visuals requires less time reading and more time learning this popular Web authoring...

Fedora 11 and Red Hat Enterprise Linux Bible
Fedora 11 and Red Hat Enterprise Linux Bible
The leading Fedora book-over a quarter of a million copies sold of previous editions!

What better way to learn Fedora 11 than with the leading Fedora book from the best-selling Linux author, Christopher Negus with Eric Foster Johnson? Whether you're new to Linux or an advanced user, this power-packed guide is loaded with...

The Multiplicities of Internet Addiction
The Multiplicities of Internet Addiction
Overuse of the internet is often characterised as problematic, disruptive, or addictive, with stories frequently claiming that online use interferes with relationships, or that 'excessive' time in front of computer screens is unhealthy. People joke about suffering from withdrawal if they cannot check their emails and some parents worry about their...
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