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The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day
The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day
A step-by-step guide to creating an actionable marketing plan-fast

A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse.

...
High Impact Speeches: How to Create & Deliver Words That Move Minds
High Impact Speeches: How to Create & Deliver Words That Move Minds

Sooner or later, we all find ourselves in front of an audience with nothing more to rely on than the power of our words. To lead today is to be a great persuader. We need the ability to mobilise ideas, appeal to values and inspire action. To find the right words, and the memorable words, to carry an audience and change things.In the business...

Foundation ActionScript 3
Foundation ActionScript 3

ActionScript 3 is a full-fledged programming language, with complete object-oriented capabilities, event handling, sound and video support, drawing capabilities, support for regular expressions, and much more.

Whether you are just starting out on the road to computer programming and animation or an experienced developer who wants...

Head First iPhone and iPad Development: A Learner's Guide to Creating Objective-C Applications for the iPhone and iPad
Head First iPhone and iPad Development: A Learner's Guide to Creating Objective-C Applications for the iPhone and iPad

Let's say you have a killer app idea for iPhone and iPad. Where do you begin? Head First iPhone and iPad Development will help you get your first application up and running in no time. You'll not only learn how to design for Apple's devices, you'll also master the iPhone SDK tools—including...

Mastering Bitcoin: Unlocking Digital Cryptocurrencies
Mastering Bitcoin: Unlocking Digital Cryptocurrencies

Mastering Bitcoin is essential reading for everyone interested in learning about bitcoin basics, the technical operation of bitcoin, or if you're building the next great bitcoin killer app or business. From using a bitcoin wallet to buy a cup of coffee, to running a bitcoin marketplace with hundreds of thousands of transactions, or...

Multimobile Development: Building Applications for the IPhone and Android
Multimobile Development: Building Applications for the IPhone and Android

You've developed a killer app for one mobile device―now it’s time to maximize your intellectual investment and develop for the full spectrum of mobile platforms and devices. With Cracking iPhone and Android Native Development, you’ll learn how to quickly retool between the iPhone and Android platforms and broaden...

Programming Scala: Scalability = Functional Programming + Objects
Programming Scala: Scalability = Functional Programming + Objects

Get up to speed on Scala, the JVM language that offers all the benefits of a modern object model, functional programming, and an advanced type system. Packed with code examples, this comprehensive book shows you how to be productive with the language and ecosystem right away, and explains why Scala is ideal for today's highly...

Don't Spend A Dime: The Path to Low-Cost Computing
Don't Spend A Dime: The Path to Low-Cost Computing

Stop paying for software. A world full of high–quality software is out there that you don’t have to spend a dime for. If you’ve just spent your entire computing budget on a PC only to find that you need software to do anything interesting, this is the book that will show you how to get what you need without wreaking havoc on...

Data Visualization: a successful design process
Data Visualization: a successful design process

This book will benefit anyone who wants to discover effective, attractive ways to visually analyze and communicate data. With no special knowledge required, it's an inspirational guide that teaches through examples and illustration.

  • A portable, versatile and flexible data visualization design approach that will help...
Getting Started with Meteor.js JavaScript Framework
Getting Started with Meteor.js JavaScript Framework

Creating the most modern, dynamic, multi-user web applications quickly and easily is exactly what Meteor was designed for – and it’s all done in JavaScript. In this tutorial is everything you need to know to get started.

Overview

  • Create dynamic, multi-user web applications completely in...
Xcode 5 Developer Reference
Xcode 5 Developer Reference

Design, code, and build amazing apps with Xcode 5

Thanks to Apple's awesome Xcode development environment, you can create the next big app for Macs, iPhones, iPads, or iPod touches. Xcode 5 contains gigabytes of great stuff to help you develop for both OS X and iOS devices - things like sample code, utilities, companion...

PowerPoint 2016 For Dummies (Powerpoint for Dummies)
PowerPoint 2016 For Dummies (Powerpoint for Dummies)

Get up and running with PowerPoint 2016

Does using PowerPoint make you want to pull your hair out? PowerPoint 2016 For Dummies takes the pain out of working with PowerPoint, offering plain-English explanations of everything you need to know to get up and running with the latest version of the software. With full-color...

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