Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly...

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and...

Like many things in life, becoming a great manager is in fact a simple process - if only we knew how and changed our current habits. The authors in this book have identified 15 fundamental principles that are exhibited by great managers and which can easily be followed by mere mortals when they have something or somebody to manage. These...

FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today’s online media and global business challenges....

Although there are many how-to books on negotiating, they provide little useful guidance on how to conduct complex realworld negotiations. Advice on conducting two-party negotiations about a modest number of issues isn’t hard to come by, but few negotiations are that simple. While dealing with the other side, negotiators typically also...

This volume does much more than survey modern advanced color processing. Starting with a historical perspective on ways we have classified color, it sets out the latest numerical techniques for analyzing and processing colors, the leading edge in our search to accurately record and print what we see. The human eye perceives only a fraction of...