Have you ever wondered how your GPS can find the fastest way to your destination, selecting one route from seemingly countless possibilities in mere seconds? How your credit card account number is protected when you make a purchase over the Internet? The answer is algorithms. And how do these mathematical formulations translate themselves...
The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic and fast-moving sector. A number of in-depth case...
The CV Book is the definitive book on CV writing. it provides help, advice and templates from The CV Centre, the UK’s leading CV consultancy, based on many years’ experience and encompassing principles tried, tested and proven on a daily basis.
Focussed on market needs - evidence-based and developed...
By far the leading speech textbook of our time, The Art of Public Speaking has defined the art of being the best for more than 10 million students and instructors. Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations of classical and contemporary...
Generate Better, Faster Results— Using Less Capital and Fewer Resources!
“[The High-Velocity Edge] contains ideas that form the basis for structured continuous learning and improvement in every aspect of our lives. While this book is tailored to business leaders, it should be read by high school seniors,...
Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.
"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales...
The financial industry's leading independent research firm's forward-looking assessment into high frequency trading
Once regarded as a United States-focused trend, today, high frequency trading is gaining momentum around the world. Yet, while high frequency trading continues to be one of the hottest trends in the markets,...
Use Social Media to Build a Great Personal Brand–and a Great Career!
Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In...
Few people realise how many projects people actually manage. Or how many of the theoretical approaches to Project Management do not meet the test of the real world.
This intensive look at Project Management teaches people what they need to know to lead, or be a member of, a project team. Most Project...
Wireless ad hoc sensor networks have recently become a very active research subject
as well as a topic of rapid technological progress and large-scale practical development
and application activities. However, a solid foundational and theoretical
background seems still necessary for sensor networking to achieve its full potential....
Interest in algorithmic trading is growing massively – it’s cheaper, faster and better to control than standard trading, it enables you to ‘pre-think’ the market, executing complex math in real time and take the required decisions based on the strategy defined. We are no longer limited by human ‘bandwidth’....
If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and...
