This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including...
Evidenced by the success of Facebook, Twitter, and LinkedIn, online social networks (OSNs) have become ubiquitous, offering novel ways for people to access information and communicate with each other. As the increasing popularity of social networking is undeniable, scalability is an important issue for any OSN that wants to serve a large...
Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and...
Since it’s creation in 2009, Node.js has grown into a powerful and increasingly popular asynchronous-development framework for creating highly-scalable network applications using JavaScript. Respected companies such as Dow Jones and LinkedIn are among the many organizations to have seen Node’s potential and adopted it into their...
Use Social Media to Build a Great Personal Brand–and a Great Career!
Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In...
The world’s most popular spreadsheet program is now more powerful than ever, but it’s also more complex. That’s where this Missing Manual comes in. With crystal-clear explanations and hands-on examples, Excel 2013: The Missing Manual shows you how to master Excel so you can easily track, analyze, and chart your...
A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley's most innovative entrepreneurs.
The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The...
According to the Kauffman Index of Entrepreneurial Activity, more than 565,000 new businesses were created in 2010 in the United States alone—each one of them hoping to strike gold. The Startup Playbook will help them succeed. Going insider to insider with unprecedented access, New York Times bestselling author and...
There’s no question that we are undergoing a generational shift in computing. With the
massive adoption of social media, SaaS, and cloud computing, enterprises are relying
more and more on resources beyond the firewall. With this shift, we have seen an explosion
in the number of open APIs that are required to...
My journey down the social media road began years
ago, and many people have praised me for my foresight
and brilliance. They are very kind, but the
truth is, what really took me down this road was desperation.
A few years ago—perhaps you remember—the economy
took a heck of a dip. On its way down, it punched me in the...
Communities have built collections of information in a collaborative manner for
centuries. Around 250 years ago, more than 140 people wrote l’Encyclopedie in 28
volumes with 70,000 articles. More recently, Wikipedia has demonstrated how
collaborative efforts can be a powerful method of building a massive data storage. It
is...
Social media is a powerful, mandatory tool for the job world, and career expert Miriam Salpeter illustrates its fullest potential with this one-stop resource. Learn how to create and promote an online brand and make yourself indispensable in your field.
