Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich...

My journey down the social media road began years ago, and many people have praised me for my foresight and brilliance. They are very kind, but the truth is, what really took me down this road was desperation. A few years ago—perhaps you remember—the economy took a heck of a dip. On its way down, it punched me in the...

Social Networking for Career Success...

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Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo,...

This book introduces you to the Scala programming language, its object-oriented and functional programming characteristics, and...

• Real world example explained chapter after chapter with code examples.
• Useful concepts for other languages like Java or PHP
• Easy to follow by people with little to none experience in Node.js
• Node.js Version 0.12.2 and the latest compatible versions of Seneca and...

If you’re interested in using social media as an investigative tool, Introduction to Social Media Investigation will show you how! Social networks and social media, like Facebook, Twitter, and Foursquare, are some of the most popular services on the Web, with hundreds of millions of users. The public information that people share...