• Explore the social media APIs in R to capture data and tame it
• Employ the machine learning capabilities of R to gain optimal business value
• A hands-on guide with...

• Explore the R language from basic types and data structures to advanced topics
• Learn how to tackle programming problems and explore both functional and object-oriented programming techniques
• Learn how to address the core problems of programming in R and leverage the most popular...

Entrepreneurs who dream of building the next Amazon, Facebook, or Google have the opportunity to take advantage of one of the most powerful economic engines the world has ever known: venture capital. To do that, you need to woo, impress, and persuade venture capitalists to back your endeavor. That task alone is a challenge. But finding and...

If you’re interested in using social media as an investigative tool, Introduction to Social Media Investigation will show you how! Social networks and social media, like Facebook, Twitter, and Foursquare, are some of the most popular services on the Web, with hundreds of millions of users. The public information that people share...

Practical Graph Analytics with Apache Giraph helps you build data mining and machine learning applications using the Apache Foundation’s Giraph framework for graph processing. This is the same framework as used by Facebook, Google, and other social media analytics operations to derive business value from vast amounts of...

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly,...

This book introduces you to the Scala programming language, its object-oriented and functional programming characteristics, and...

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo,...

You may have heard about social networking sites on the Web. If you view a list of social networking Web sites (http://en.wikipedia.org/wiki/List_of_social_networking_ websites) on Wikipedia, a popular reference site, you will see links to more than 100 networking sites, available from around the world and catering to every taste. The...