Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission,...

What is the bottom line on Artificial Intelligence? The AI Business offers a comprehensive summary of the commercial picture, present and future, for Artificial Intelligence in the computer industry, medicine, the oil industry, and electronic design. AI's brightest and best - financiers, researchers, and users - analyze current...

Need to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from...

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon,...

As members of a functional society, we adhere to standards every day of our lives. Often we don't think about these standards; rather, we take them for granted and apply them naturally. For instance, when you pull up to an intersection that's a four-way stop, you stop your car and check for cross-traffic. Once any cars already crossing the...