“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.”
—Mark Tungate, author of Adland: A Global History of...
Arduino in Action is a hands-on guide to prototyping and building electronics using the Arduino platform. Suitable for both beginners and advanced users, this easy-to-follow book begins with the basics and then systematically guides you through projects ranging from your first blinking LED through...
How well does your enterprise stand up against today's sophisticated security threats? In this book, security experts from Cisco Systems demonstrate how to detect damaging security incidents on your global network--first by teaching you which assets you need to monitor closely, and then by helping you develop targeted strategies and pragmatic...
The RSA conference was initiated in 1991 and is a major international event for cryptography and information security researchers as well as the industry related to these disciplines. It is an annual event that attracts hundreds of vendors and thousands of participants from industry and academia. Since 2001, the RSA conference has included...
This book presents a rich compilation of real-world cases on digitalization, the goal being to share first-hand insights from respected organizations and to make digitalization more tangible. As virtually every economic and societal sector is now being challenged by emerging technologies, the digital economy is a highly...
If you're a photographer using a Mac and why wouldn't you be? then you need this guide to optimizing OS X for your photography workflow.
Macs are still the hardware of choice for the cream of digital imaging experts over two million registered Mac users of Adobe Photoshop can't be wrong. Let the expert advice of Rod Wynne-Powell help...
Martin Evening's Adobe Photoshop for Photographers titles have become classic reference sources for photographers at all skill levels. Whether you are an accomplished user or just starting out, the Adobe Photoshop CS4 for Photographers book contains a wealth of practical advice, hints and tips to help you achieve professional-looking results. ...
Sharpen your InDesign skills with this definitive resource created specifically for design professionals who need to lay out, proof, export, and print/publish pages in InDesign CS5. Best-selling authors Olav Martin Kvern, David Blatner, and Bob Bringhurst share their hands-on techniques to help you master InDesign’s advanced layout...
As online education becomes more familiar, so the reality of using it in teaching and learning has moved beyond the realm of the specialist. Pedagogy and best practice Delivering Learning on the Net explores the reality of online education today. Accessible and stimulating, it will make a real impact on the way educators use and approach Net-based...
Martin Evening's award-winning Adobe Photoshop for Photographers titles have become must-have reference sources - the only Photoshop books written to deal directly with the needs of photographers. This book contains a wealth of invaluable practical advice, with even more hints and tips to help you achieve professional-looking results....
This book provides a pragmatic, step-by-step road map, describing IT portfolio management and its major elements. Chapter 1 provides an overview of IT portfolio management. Chapter 2 describes the planning aspects of IT portfolio management. It explains the IT portfolio management maturity model and the key people, process, and...
