Pro Oracle SQL, Second Edition unlocks the power of SQL in the Oracle database—one of the most potent SQL implementations on the market today. To master it requires a multi-pronged approach: learn the language features, learn how and why the language features work, learn the supporting features that Oracle provides to help...

“All of our working lives we have heard the mantra, ‘a reputation lost is never regained.’ Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky’s book a wonderful read...

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly,...

The first year of developing a new sales territory is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on product, grab a customer list, start calling for appointments, discover opportunities, and close deals. In fact, almost every sales model out there is based on nothing more than...

Organizations today aren’t just participating in social networking, collaborative computing, and online communities--they are depending on those communities to...

Introduction to Probability Models, Tenth Edition, provides an introduction to elementary probability theory and stochastic processes. There are two approaches to the study of probability theory. One is heuristic and nonrigorous, and attempts to develop in students an intuitive feel for the subject that enables him or her to think...

Jack Welch and GE used the celebrated 4e model to measure leadership potential and enhance profitability at...