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Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands
Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of...

Health Measurement Scales: A Practical Guide to Their Development and Use (Oxford Medical Publications)
Health Measurement Scales: A Practical Guide to Their Development and Use (Oxford Medical Publications)

This is the new edition of the highly successful practical guide for clinicians developing tools to measure subjective states, attitudes or non-tangible outcomes in their patients. It is widely used by people from many disciplines, who have only a limited knowledge of statistics.

This thoroughly updated edition of Health
...

Uncertainty Theory: A Branch of Mathematics for Modeling Human Uncertainty (Studies in Computational Intelligence)
Uncertainty Theory: A Branch of Mathematics for Modeling Human Uncertainty (Studies in Computational Intelligence)
Some information and knowledge are usually represented by human language like “about 100km”, “approximately 39 ?C”, “roughly 80kg”, “low speed”, “middle age”, and “big size”. Perhaps some people think that they are subjective probability or they are fuzziness....
Advanced IQ Tests: The Toughest Practice Questions to Test Your Lateral Thinking, Problem Solving and Reasoning Skills (Testing Series)
Advanced IQ Tests: The Toughest Practice Questions to Test Your Lateral Thinking, Problem Solving and Reasoning Skills (Testing Series)
In several of my earlier Kogan Page titles I have provided readers with the opportunity to obtain a greater understanding of IQ testing by means of practice tests in which readers have been able to familiarize themselves with the type of questions they are likely to encounter when taking such tests.

In this book
...
Oracle BPM Suite 11g Developer's cookbook
Oracle BPM Suite 11g Developer's cookbook
Organizations find that it's the business process that constitutes the heart of an enterprise and is a differentiating factor. They've found that it's the processes that make or break an enterprise. Operational efficiency is a differentiating factor, and research shows that it's the processes that provide operational...
Cytokines and Chemokines in Infectious Diseases Handbook (Infectious Disease)
Cytokines and Chemokines in Infectious Diseases Handbook (Infectious Disease)
Cytokines and chemokines are an important class of effector molecules that play a fundamental role in orchestrating the innate and acquired immune responses needed to eliminate or wall off invading pathogens. In vitro and in vivo studies have been instrumental in revealing the complexity of the cytokine network and the many facets of...
Interpretation of Pulmonary Functions Tests: A Practical Guide
Interpretation of Pulmonary Functions Tests: A Practical Guide
The first edition of Interpretation of Pulmonary Function Tests was well received and met our goal of appealing to a wide, varied audience of health professionals. In the second edition, we added a section to expand our discussion of lung mechanics. We emphasize the mechanical impairments faced...
Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast
Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast

Exclusive Podcast Academy training now available in a book!

Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you
...

Environmental Monitoring with Arduino: Building Simple Devices to Collect Data About the World Around Us
Environmental Monitoring with Arduino: Building Simple Devices to Collect Data About the World Around Us

After the devastating tsunami in 2011, DYIers in Japan built their own devices to detect radiation levels, then posted their finding on the Internet. Right now, thousands of people worldwide are tracking environmental conditions with monitoring devices they’ve built themselves. You can do it too!

This inspiring...

Master Techniques in Orthopaedic Surgery: Fractures
Master Techniques in Orthopaedic Surgery: Fractures
American medicine remains in the midst of a profound and wrenching transformation. The government, Wall Street, third party payers, and patients have demanded improved medical care at lower cost. Better medicine (orthopaedics) occurs when doctors practice medicine consistently on the basis of the best scientific evidence...
Engineering Design via Surrogate Modelling: A Practical Guide
Engineering Design via Surrogate Modelling: A Practical Guide
Think of a well-known public personality whom you could easily identify from a photograph. Consider now whether you would still recognize them if most of the photograph was obscured, except for the corner of an eye, a small part of their chin and, perhaps, a half of their mouth. This is a game often played on television quiz shows...
Microeconomics: Theory and Applications with Calculus Value Package (includes Study Guide for Microeconomics: Theory and Applications with Calculus)
Microeconomics: Theory and Applications with Calculus Value Package (includes Study Guide for Microeconomics: Theory and Applications with Calculus)

his book is a new type of intermediate macroeconomics textbook- Until now, the choice was between books that use calculus to present formal theory dryly and with few, if any, applications to the real world and books that include applications but present theory using only graphs and algebra. This book uses calcu- lus, algebra, and graphs to...

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