Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales...

In order to be able to write good software, students will need to be familiar with a range of techniques; good programming practice, experience of problem solving, familiarity with development methodologies, and knowledge of software processes. This book takes a new approach to the teaching of software development. Using a collection of case...

Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses.

Until now, design thinking—a methodology for solving business problems and identifying opportunities—has been the playground for companies with big budgets,...

Action Analysis is one of the fundamental princples of animation that underpins all types of animation: 2d, 3d, computer animation, stop motion, etc. This is a fundamental skill that all animators need to create polished, believable animation. An example of Action Analysis would be Shrek's swagger in the film, Shrek. The animators clearly...

iOS Programming: The Big Nerd Ranch Guide leads you through the essential concepts, tools, and techniques for developing iOS applications. After completing this book, you will have the know-how and the confidence you need to tackle iOS projects of your own. Based on Big Nerd Ranch's popular iOS Bootcamp course and its...

Data mining can be defined as the process of selection, exploration and modelling of large databases, in order to discover models and patterns. The increasing availability of data in the current information society has led to the need for valid tools for its modelling and analysis. Data mining and applied statistical methods are the...

Today’s complex world of mobile platforms, cloud...

State-of-the-art analysis of geological structures has become increasingly quantitative but traditionally, graphical methods are used in teaching. This innovative lab book provides a unified methodology for problem-solving in structural geology using linear algebra and computation. Assuming only limited mathematical training, the book begins...

Information Security Science: Measuring the Vulnerability to Data Compromises provides the scientific background and analytic techniques to understand and measure the risk associated with information security threats. This is not a traditional IT security book since it includes methods of information compromise that are not typically...

• Conduct realistic and effective security tests on your network
• Demonstrate how key data systems are stealthily exploited, and learn how to...